Pre-College Instructor, The Business of Sports: Marketing the Game (On-Campus), Summer 2026
About The Position
Columbia University’s Pre-College Programs for high school students is seeking qualified candidates to develop and teach on-campus courses during Summer ’26. Reporting to the Senior Director of Instruction and Curriculum for Pre-College Programs, Pre-College instructors develop and deliver immersive non-credit courses for high-achieving high school students. They guide and supervise students when classes are in session, and write a holistic evaluation of each course participant after classes conclude. Today’s sports industry generates billions of dollars each year, with a significant portion coming from marketing strategies that connect teams, brands, and fans. In this dynamic and energetic course, we’ll explore how sports organizations use marketing to drive fan engagement, boost ticket sales, and build lasting brand loyalty. From creating unforgettable advertising campaigns to leveraging digital media and sponsorships, you’ll gain firsthand insight into the strategies that power the business of sports. Throughout the course, you’ll learn key marketing concepts such as branding, fan engagement, and event promotion, while analyzing real-world campaigns from top teams or athletes. You’ll also have the chance to apply these concepts by designing your own marketing plan for a sports team or event. Whether you dream of working in sports management, digital marketing, or event planning, this course will give you the skills and knowledge to understand how sports marketing shapes the industry and influences fans worldwide. By the end of the course, you’ll be ready to create your own sports marketing strategy and appreciate the business side of the game! Course participants will be required to pay approximately $100 for tickets and trip expenses.
Requirements
- Graduate degree or equivalent professional or academic background
- Expertise in the pertinent subject matter
- Aptitude for teaching
- Applicants must have U.S. work authorization and will need to be in the U.S. while teaching
Responsibilities
- Develop course content, syllabus, lesson plans, and assigned work, in accordance with Pre-College templates and regulations
- Lead and attend all class sessions, including escorting students to and from campus for field trips
- Establish and maintain a dynamic in-class environment tailored for our high school population
- Evaluate student work and write a holistic evaluation of each participant after the course ends
- Monitor and address student concerns and inquiries (typical class size is 20-24 students)
- Attend and complete all required online trainings
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What This Job Offers
Number of Employees
501-1,000 employees
