Principal, Audience Lifecycle Planning, Amazon Ads

Amazon • Seattle, WA

1d

About The Position

Amazon Ads is seeking a Principal, Audience Lifecycle Planning Manager to lead
one of our most strategically critical functions: understanding our audiences,
where they are in their journey with us, and what it takes to move them forward.
This role sits at the intersection of strategy and analytics — equal parts
opportunity identification, audience intelligence, and touchpoint orchestration.

You will own the end-to-end lifecycle planning framework across two primary
audience dimensions: Partners (agencies, tech partners, and holding companies)
and Enterprise Advertisers.

This is a high-visibility, high-impact role that requires both the strategic
vision to identify where the biggest opportunities lie and the analytical rigor
to identify highest value actions and associated touchpoint strategy.

Requirements

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams

Nice To Haves

• Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
• Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives

Responsibilities

• Own the Audience Lifecycle Strategy — Define and maintain lifecycle frameworks for partner and enterprise advertiser audiences, mapping each audience segment across growth stages.
• Build and Operationalize a Touchpoint Strategy — Design and orchestrate the optimal mix of touchpoints across three vectors: Amazon Ads → Partner, Amazon Ads → Advertiser, and Partner → Advertiser.
• Drive Opportunity Identification Through Analytics — Use data to surface where audiences are stalling, where growth potential is untapped, and where co-investment between Amazon Ads and partners can unlock mutual value. Translate complex data into clear, actionable narratives for senior leadership and cross-functional partners.
• Define the Highest-Value Actions (HVAs) — Identify and prioritize the specific actions — across adoption, spend, and capability milestones
• Partner Across the Organization — Work cross-functionally to ensure lifecycle insights are embedded into campaign planning, event strategy, co-marketing programs, and partner enablement. Serve as the connective tissue between audience intelligence and go-to-market execution.
• Establish Lifecycle Metrics and Reporting — Define the KPIs that measure lifecycle health across audience segments.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed