Principal Commercialization

AT&T•Dallas, TX

19h•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. Highly analytics and industry-savvy Competitive Intelligence analyst focused on the dynamic telecom market. This role will center on consumer wireless and broadband services, providing strategic insights that inform decision-making across product, marketing, commercialization, and executive leadership teams. The ideal candidate will bring a deep understand of the telecom landscape, strong competitive intelligence practices, and the ability to leverage data and technology to uncover trends, threats, and opportunities. In this role, you will drive the end-to-end commercialization lifecycle for AT&T’s products and services, accelerating revenue growth and market share through industry research, intelligence, and analysis supporting innovative go-to-market strategies and driving data-driven optimization.

Requirements

Bachelor’s degree (BS/BA) desired.
7+ years of related experience.
Strong understanding of wireless and broadband industry, including key players, emerging technologies, regulatory environment, and consumer trends.

Responsibilities

Monitor and analyze competitor activities, market trends, pricing strategies, product launches, and customer acquisition tactics across wireless and broadband segments.
Develop and maintain competitive dashboards, profiles, and strategic briefings for internal stakeholders.
Collaborate with cross-functional teams (e.g., marketing, product, finance) to integrate competitive insights into business planning.
Use data analytics tools (e.g., Excel, SQL, Tableau, Power BI) and CI platforms to extract and visualize actionable intelligence.
Conduct primary and secondary research, including public filings, earnings calls, press releases, customer reviews, and third-party reports.
Deliver timely and impactful insights through presentations, reports, and executive summaries.
Support strategic initiatives such as market entry assessments, pricing optimization, and customer churn analysis.
Implement go-to-market strategies: Translate established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
Continuously monitor and optimize product and channel performance. Use data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs.
Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone