Principal, Consumer Brand Strategy

Realtor.com Careers•Austin, TX

16h•Hybrid

About The Position

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. Realtor.com® helps more Americans find their way home. As the #1 real estate open marketplace, we connect buyers, sellers, and owners with the tools, data, and expert guidance they need to navigate one of life's biggest decisions with confidence. We're building the foundation to differentiate a challenger brand in an increasingly competitive landscape, and creating momentum for future growth. We need someone to keep the thinking fresh and sharp as the world evolves. As Principal, Consumer Brand Strategy, you'll have established positioning, segmentation, and messaging frameworks to build from — but your role is to push the thinking further, challenge assumptions, ask hard questions and ensure our strategy stays ahead of the market. You will operate as a senior individual contributor and enterprise influencer — owning the strategic direction of how Realtor.com® connects with consumer audiences. You'll ensure our brand strategy drives creative excellence, product innovation, and measurable business impact while maintaining consistency across 15+ campaigns. This role requires someone who believes experience is brand — that every interaction at every touchpoint shapes perception. You'll champion strategic rigor in a high-performance organization, using research, data, frameworks, and cultural insights to drive alignment and forward momentum across the business. Reporting to the VP, Brand & Creative, you'll work closely with your B2B Brand Strategy peer, our Creative Directors, and a 10+ person creative team. You'll lead our external agency relationship with GSD&M on our celebrity campaign featuring Reba McEntire and present regularly to C-Suite including the Chief Consumer & Marketing Officer, CEO, and VP of Corporate Strategy.

Requirements

Bachelor's Degree or equivalent experience with 15+ years of brand strategy expertise, with a mix of agency and in-house experience across consumer-facing businesses
Proven track record developing brand positioning, messaging architecture, and audience segmentation frameworks that drive measurable business outcomes
Experience leading brand through growth, transformation, or repositioning in competitive, fast-moving categories
Demonstrated ability to influence without authority and drive alignment across complex organizations, including C-level stakeholders
Experience managing strategic agency relationships and overseeing campaign development from brief through launch
Track record of building collaborative, cross-functional teams that solve complex challenges
Portfolio demonstrating strategy that inspired award-winning creative work and drove business results
Experience developing integrated campaigns across multiple channels and touchpoints
Understanding of how to balance long-term brand building with near-term performance marketing needs
Champion for strategy who uses research and frameworks as tools for alignment
Fighter who picks battles wisely—knows when to hold the line and when to find compromise
Comfortable finding a path through ambiguity, external factors, and organizational change
Gravitas to hold strategic ground with executives while maintaining diplomatic relationships

Responsibilities

Own and Evolve Consumer Brand Strategy
Steward and advance brand positioning, messaging frameworks, and audience segmentation that serve as decision-making criteria across marketing, product, and creative teams
Translate business objectives into brand strategy that grows share, preference, and trust—with measurable impact on audience engagement, brand health, and commercial goals.
Relentlessly hunt for competitive whitespace and challenger angles
Lead Strategic Integration Across Functions
Partner with research teams to translate audience insights into actionable brand strategy and managing a testing strategy that keeps a finger on the pulse of sentiment in an actively changing category
Develop clear, focused creative briefs with the Consumer Brand Director that leverage relevant insights and messaging to drive impactful campaigns.
Collaborate with Creative Directors to ensure brand strategy inspires breakthrough work that drives business results
Work with product marketing and design teams to create unified ecosystems across brand and product experiences
Champion Strategy Through Complex Organization
Build coalitions across marketing, product, sales, and executive stakeholders to create alignment around strategic direction
Navigate enterprise complexity with diplomatic skill, knowing when to build consensus and when to drive decisions
Use research, data, and strategic frameworks to drive consistency in a dynamic environment
Drive Campaign Excellence and Agency Leadership
Lead relationship with GSD&M on primary celebrity campaign—briefing, concepting, and launching integrated campaigns
Own strategic development for 15+ campaigns annually, ensuring they ladder to overarching brand strategy
Balance creative consistency with business flexibility, finding harmony across competing objectives
Measure Impact and Drive Optimization
Own brand health metrics with focus on consumer trust and expertise perception
Define success frameworks across campaign performance, audience engagement, and brand equity
Connect brand strategy directly to business outcomes including audience quality, engagement, and conversion