About the position
We are looking for a highly motivated and experienced Principal Product Manager to join our marketing team. In this role, you will be responsible for leading the development and execution of key marketing and business strategies for the Chronic Venous Insufficiency (CVI) franchise, part of Boston Scientific's Peripheral Interventions division. The primary focus of this role will be owning the launch of new platform technology to drive sales growth. The ideal candidate is a seasoned marketer who can effectively collaborate across US and global commercial organizations with technical and clinical expertise, showcasing strong skills in product development support, launches, commercialization, competitive analysis, and strategic response, coupled with exceptional business acumen.
Responsibilities
- Lead, develop and execute global marketing strategies for launching new platform technology.
- Develop core marketing strategies to drive business objectives, including market analysis, segmentation, customer targeting, product positioning and messaging as well as pricing and economics.
- Lead the development and implementation of promotional and educational assets to communicate product positioning and messaging to customers and sales in collaboration with broader marketing team and cross-functional partners.
- Lead and maintain a comprehensive market and competitive intelligence framework to monitor and respond to competitors' strategies, products, market activities, and performance to maintain a clear, differentiated value proposition in marketplace.
- Collaborate with and support the US sales and commercial organization; spend time in the field understanding commercial dynamics, building sales and customer relationships and gathering actionable insights to inform and evolve marketing strategies.
- Partner with Sales Training to create a field-focused training program to ensure rep understanding of the technology - differentiation, effective selling and account targeting.
- Support regional marketing partners with global launch plans that ensure consistent global strategy.
- Partner with Medical Affairs to support and advance Key Opinion Leader and industry conference strategies to deepen physician engagement and advocacy including execution of supporting events and initiatives.
Requirements
- Bachelor's Degree required
- 5-7+ years of medical device marketing experience
- Strong business acumen, experience with market and revenue modeling
- Demonstrated ability to lead and influence cross-functional teams
- Demonstrated ability to independently manage all aspects of product development and commercialization
- Develop and maintain strong relationships with key customers and the sales team - gathering insights to inform marketing strategies
- Excellent communication and interpersonal skills
- Ability to travel up to 30%, to include international travel
Nice-to-haves
- MBA preferred
- Upstream and downstream marketing experience
- Experience with peripheral interventions products and customers
- Outstanding customer service skills, both internal and external to the organization
- Capital equipment product launch experience
Benefits
- 401k
- health insurance
- dental insurance
- vision insurance
- life insurance
- disability insurance
- tuition reimbursement
- paid holidays
- paid volunteer time
- flexible scheduling
- professional development
