Principal Indirect Selling Partner Enablement & Activation Lead, AWS Partner Core Enablement Shared Services-Foundations

Amazon • Boston, MA

3d

About The Position

This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end-to-end go-to-market strategy for their respective technology domains, providing the business and technical expertise to help our customers succeed. Partner teams own the strategy, recruiting, development, and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges. Amazon Web Services (AWS) is the pioneer and recognized leader in cloud computing. AWS customers transform and reinvent their businesses through the cloud and the AWS Partner Network (APN) is helping to dramatically accelerate that innovation, with more than 140k partners in more than 150 countries. More than 90% of Fortune 100 companies and the majority of Fortune 500 companies utilize AWS Partner solutions and services.

Would you like to drive partner success at scale through the Small Business Acceleration Initiative? The AWS Partner Core Enablement team is seeking an experienced Principal Enablement Manager to serve as the Partner Enablement & Activation Lead for SMBs and Greenfield. In this role, you will own end-to-end partner enablement, activation, and communications workflows for our partners to support our SMB & Greenfield customers across multiple regions and partner segments.

The ideal candidate is a leader who is highly strategic, operationally excellent, and partner-obsessed, one who can design and implement scalable enablement frameworks that enable partners to drive SMB customer acquisition at unprecedented scale across diverse markets and partner ecosystems. You have relentlessly high standards and obsess over creating mechanisms that work across diverse partner types, geographies, business models, and varying levels of partner maturity. You are equally comfortable developing global enablement strategy, influencing senior leadership decisions, and executing tactical activation campaigns. This role has a global responsibility with significant cross-organizational influence, and you will shape strategy and collaborate with a wide variety of AWS leaders including Small Business Acceleration Initiative (SBAI) program leaders, executives across AWS Global Sales (AGS) and AWS Specialists and Partners (ASP), as well as partner executives, Partner Territory Managers (PTMs), and cross-functional teams across marketing, operations, and engineering. You are passionate about leveraging AI and automation to transform partner enablement at scale, creating self-service capabilities that enable partners to succeed independently, and building communication frameworks that keep our rapidly growing partner ecosystem informed and engaged across multiple channels and touchpoints.

To succeed in this role, you must deliver enablement through a systematic, multi-phase approach that combines structured onboarding workflows, AI-augmented learning systems, and territory-based Partner Territory Manager (PTM) support to ensure partners can independently scale their SMB customer acquisition capabilities across diverse market segments and geographies. Enablement execution requires establishing clear accountability mechanisms through regular business reviews, performance tracking, and milestone-based development pathways that align partner capabilities with AWS's indirect selling motion—transforming partners from requiring hands-on AWS support to becoming autonomous revenue generators through pre-packaged solutions, standardized GTM playbooks, and self-service enablement resources. You will define the long-term vision for partner enablement innovation, driving thought leadership in scalable enablement methodologies and establishing best practices that influence the broader AWS partner ecosystem.

Position available and relocation provided for candidates in Seattle, San Francisco Bay Area, Austin, NYC, Boston, or other AWS offices.

Requirements

• 8+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• Experience developing strategies that influence leadership decisions at the organizational level
• Bachelor's degree
• Experience managing large-scale programs across cross functional teams, building processes and coordinating release schedules across multiple regions
• Experience managing multiple complex, ambiguous projects simultaneously and adapting to rapid change in a global environment

Nice To Haves

• Experience driving adoption of new and disruptive technologies
• MBA, or Advanced degree
• Experience interpreting data and making business recommendations to senior leadership
• Experience communicating and delivering presentations to customers, stakeholders, executives, and/or teammates
• Deep knowledge of SMB customer acquisition strategies, sales cycles, and partner-led go-to-market approaches across diverse markets
• 10+ years in partner enablement, sales enablement, learning and development, or program management for a large technology firm

Responsibilities

• Design and execute comprehensive partner enablement strategy for SMBs across multiple regions and partner segments—creating scalable frameworks, playbooks, and learning paths enabling partners to acquire and serve SMB customers in diverse markets with varying levels of cloud maturity.
• Own partner activation workflows from onboarding through ongoing enablement at scale, establishing automated, self-service mechanisms that reduce time-to-productivity and enable efficient scaling across thousands of partners globally.
• Develop automation-first enablement approaches leveraging AI-powered learning systems, intelligent content delivery, and contextual guidance providing just-in-time support, while driving innovation in enablement technology and methodologies.
• Create and manage partner communications strategy with regular cadences, content frameworks, and multi-channel distribution mechanisms keeping partners informed of updates and best practices across global time zones and languages.
• Curate comprehensive enablement content library including solution starter kits, industry frameworks, technical guides, sales playbooks, and marketing templates accelerating go-to-market motions, ensuring content relevance across diverse partner types and market segments.
• Establish partner capability development pathways tailored to different partner types and maturity levels, creating structured learning journeys through progressive maturity stages that scale across the global partner ecosystem.
• Support adoption of partner-facing tools at scale, working with Partner Operations and Engineering to ensure enablement materials support successful platform implementation and drive continuous improvement based on partner feedback and usage analytics.
• Collaborate with Partner Territory Managers and regional leadership to understand field needs, gather feedback, and optimize enablement content based on real-world challenges across diverse geographies and partner segments.
• Track enablement metrics and provide executive reporting demonstrating impact on partner performance and outcomes, establishing data-driven frameworks for measuring enablement effectiveness and ROI.
• Lead cross-organizational collaboration and influence senior leadership decisions, ensuring enablement strategies align with program objectives, partner needs, and broader AWS strategic priorities across multiple business units.
• Drive thought leadership in partner enablement innovation, representing AWS at industry events and contributing to the evolution of partner enablement best practices across the technology industry.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level