About the position
Come join Intuit as a Principal Life Cycle Marketing Manager! In this role, you will develop and implement Lifecycle Marketing Strategy, plan, execute, and measure multi-channel marketing campaigns driving demand and lead generation. You will execute and measure customer-backed email/marketing automation campaigns in Eloqua to drive usage, conversion, retention, revenue, and unit growth. Additionally, you will set up and QA campaigns in Eloqua for lifecycle marketing stages, lead nurture, onboarding, and trial conversion. You will also plan and manage the end-to-end process of direct mail campaigns, including strategy, creative development, and management of print and fulfillment vendors. Your responsibilities will include building program test plans, performing and analyzing A/B split testing, and partnering closely with cross-functional teams to execute campaigns and optimize results. You will develop program/creative briefs, manage creative development with copywriters, designers, and programmers, and accurately estimate and track program costs, weekly campaign timelines, and results. Furthermore, you will build and ensure on-time detailed program schedules from kick-off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating project timelines.
Responsibilities
- Develop and implement Lifecycle Marketing Strategy.
- Plan, execute, and measure multi-channel marketing campaigns driving demand and lead generation.
- Execute and measure customer-backed email/marketing automation campaigns in Eloqua.
- Set up and QA campaigns in Eloqua for lifecycle marketing stages, lead nurture, onboarding, and trial conversion.
- Plan and manage the end-to-end process of direct mail campaigns.
- Build program test plans and perform A/B split testing.
- Partner closely with cross-functional teams to execute campaigns and optimize results.
- Develop program/creative briefs and manage creative development.
- Accurately estimate and track program costs and campaign timelines.
- Build and ensure on-time detailed program schedules.
Requirements
- Email marketer with 7+ years experience in B2C or B2B email and/or mobile marketing.
- Experience setting up, executing, and measuring life-cycle email campaigns for SaaS products.
- Marketing automation experience (e.g. Eloqua, Marketo, Pardot) required.
- Exceptional executional and project management skills.
- Understanding of email creative best practices.
- Strong analytical and problem-solving skills.
- Ability to manage multiple complex projects and priorities.
- Highly organized and detail-oriented.
Nice-to-haves
- Passion and ability to be agile in campaign development, execution, and delivery of results.
- Curiosity and energy for digging into campaign data and leveraging technology.
- Comfortable in a fast-paced environment.
- Strong prioritization and time management skills.
- Solutions-oriented mindset.
- Ability to iterate and learn quickly to optimize campaigns.
- Ability to work independently and cross-functionally.
Benefits
- Competitive compensation package with a strong pay for performance rewards approach.
- Cash bonus eligibility.
- Equity rewards.
- Comprehensive benefits package.
