Principal Product Manager, Member Experience

Dutch-posted 12 days ago
$170,000 - $190,000/Yr
Full-time • Senior
Hybrid • Oakland, CA
Professional, Scientific, and Technical Services
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Dutch is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits. We're the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers - offering real relief and convenience for pets and their families. As one customer put it: "Dutch was the only site that would diagnose and prescribe meds as well as ship the meds." Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.

  • Own and evolve the member site experience-from first vet interaction to post-purchase follow-up.
  • Lead the strategy and execution of core customer journeys across vet access, treatment plan checkout, and account management.
  • Define and deliver the site roadmap with measurable outcomes and continuous iteration.
  • Partner with UX and engineering teams to launch our first mobile app experience.
  • Drive a data-informed product approach, including identifying key metrics and building tools that provide insights into behavior, conversion, and retention.
  • Collaborate across engineering, design, lifecycle marketing, and leadership to align vision, scope, and execution.
  • Be hands-on: research, build, test, and iterate. Expect to wear multiple hats and lean into problem-solving where needed.
  • Minimum 5-10 years of product management experience, including time as a senior IC, group PM, or principal PM.
  • Experience leading end-to-end purchase funnels-from product detail pages through cart and checkout-ideally in Shopify or a similar platform.
  • Background in improving conversion rates and understanding what drives them.
  • Familiarity with membership or subscription-based eCommerce.
  • Curiosity and data-savvy mindset-comfortable running your own queries and working with analysts to structure the data you need.
  • Ability to thrive in cross-functional environments, and know how to build consensus across design, engineering, operations, and execs.
  • Being a self-starter who's comfortable with ambiguity, proactive about making decisions, and clear in communicating your rationale.
  • Ability to iterate quickly-you're always thinking about the next A/B test, and you have experience running and analyzing experiments.
  • Passion for user research and regularly speak to customers to guide roadmap and improve product-market fit.
  • Being a pet parent or animal lover.
  • Experience in telehealth, startups, or the pet industry.
  • Hybrid working model with 2 in office days (Monday and Tuesday) at our Oakland office.
  • Competitive salary range between $170,000 - $190,000.
  • Health, dental and vision insurance.
  • Flexible PTO.
  • Robust holiday schedule.
  • 401k plan.
  • Professional development opportunities!
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