Principal Product Marketing Manager, Channels & Alliances

Postman•San Francisco, CA

1d•$200,000 - $220,000•Hybrid

About The Position

We're looking for self-motivated team members who crave a challenge, are obsessed with moving/monitoring metrics that go up and to the right, and want to work on one of the most loved developer products in the world. As our Principal Product Marketing Manager for Channels & Alliances, you'll play a foundational role in establishing and scaling Postman’s channel strategy across key ecosystem players like AWS, system integrators, consulting firms, resellers, and technology partners. You'll own how we position and tell the Postman story through these partners, translating complex technical capabilities into compelling joint value propositions and scalable channel programs. This role requires a strategic hands-on PMM who can influence cross-functional teams, bring structure to ambiguity, and build durable partner-led GTM motions from the ground up.

Requirements

8+ years of product marketing experience, with significant focus on channel or partner marketing in B2B software
Proven track record of building successful channel GTM programs from scratch
Hands-on experience working with AWS and/or global system integrators, resellers, including co-sell motions, partner programs, and joint GTM execution
Strong business acumen with the ability to understand and articulate technical concepts to various audiences
Excellent project management skills with experience coordinating cross-functional initiatives
Demonstrated success in building sales and partner enablement content that drives results
Excellent communication and presentation skills with the ability to influence without authority
Strategic mindset balanced with practical execution capabilities
Ability to thrive in ambiguity while establishing structure and processes

Responsibilities

Develop and execute channel marketing strategies that drive measurable pipeline, revenue, and product adoption through AWS, SIs, and strategic partners
Create positioning, messaging, and value propositions tailored to channel partners and their customers
Build scalable enablement programs and materials to empower partner sales teams to effectively position and sell Postman
Design and implement co-marketing programs with key partners, including campaigns, webinars, and events
Lead cross-functional alignment across Channels, Product, and Sales to shape partner GTM motions, integration priorities, and co-selling strategy
Define success metrics and report on pipeline, revenue influence, and adoption driven by channel programs, using insights to continuously optimize performance
Work closely with our CI lead to build out competitive intelligence efforts specific to partner ecosystems, identifying opportunities to differentiate Postman
Serve as the senior product marketing owner for strategic channel partnerships, representing partner needs and market insights in product and GTM decisions