Principal Product Marketing Manager - Firefly Creative Production

About the position

We are seeking a dynamic, expert, and strategic Principal Product Marketing Manager to lead product strategy and go-to-market success for FCP. This role will be pivotal in driving the success of our innovative AI-powered creative production solutions, ensuring they meet the needs of our enterprise customers and align with Adobe's overall strategy.

Responsibilities

• Conduct research and gain first-hand observations with customers to understand needs, market trends, and competitive landscape.
• Co-own, together with Product Management, the product strategy and upcoming calendar of new product and feature releases.
• Develop and execute comprehensive go-to-market plans for Firefly Creative Production, including pricing, packaging, positioning, messaging, and launch strategies.
• Collaborate with sales teams to create and deliver training, sales tools, and collateral that effectively communicate the value proposition of Firefly Creative Production.
• Lead the creation of high-impact marketing materials, including case studies, whitepapers, presentations, and web content.
• Engage with key customers to gather feedback, understand use cases, and develop customer success stories.
• Work closely with product management, field sales, engineering, and other cross-functional teams to ensure alignment on product strategy and execution.
• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and adjust strategies as needed.

Requirements

• 7+ years of product marketing experience (12+ years total experience), preferably with a mix of AI, software, and creative experience.
• Bachelor's degree required. MBA preferred.
• Strong strategic thinking, problem structuring, analytical, and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Proven ability to lead and influence cross-functional teams and drive results.
• Deep understanding of customer needs and the ability to translate them into compelling marketing strategies.
• English language fluency.
• Ability to travel (25%).

Benefits

• Exceptional work environment recognized on Best Companies lists.
• Ongoing feedback through unique Check-In approach.
• Compensation reflects the cost of labor across several U.S. geographic markets.