About the position
Come build the future with us! Amazon Advertising is revolutionizing retail media through innovative solutions like Retail Ad Service (RAS), Amazon Business, and emerging monetization opportunities. We're seeking a strategic product marketer with exceptional inbound marketing expertise to shape our product strategy and GTM of our comprehensive retail media portfolio. In this role, you will be the critical link between market needs and product development, leading the strategic direction for our retail media solutions including RAS, Amazon Business, and future innovations. Your deep understanding of customer needs, market dynamics, and competitive landscape will directly influence product strategy and roadmap decisions. The role requires conducting comprehensive market research, customer interviews, and translating insights into product requirements and positioning that resonates with both traditional retailers and digital-native brands. This position involves close collaboration with Product Managers and Sales to ensure that products meet customer needs and achieve strong product-market fit.
Responsibilities
- Driving product strategy through customer and market insights
- Developing product requirements, naming, and positioning
- Conducting comprehensive market research and analysis
- Partnering with product, engineering, and sales teams
- Shaping the narrative around retail media innovation
- Creating GTM strategies (including launch moments and narrative)
Requirements
- 9+ years of product marketing/product management experience
- Strong inbound marketing focus
- Proven track record of influencing product strategy through market insights
- Deep understanding of adtech and retail media networks
- Experience with both B2B and B2C advertising platforms
- Excellent executive communications skills
- Ability to distill complex technical concepts into clear value propositions
