Principal Product Marketing Manager, Workday Data Cloud

Workday•Pleasanton, CA

2d•Hybrid

About The Position

As a Principal Product Marketing Manager for Workday Data Cloud, you will play a key role in how Workday’s data and analytics solutions are positioned within the broader Workday platform. You will lead the development of high-impact narratives that bridge the gap between Data Cloud capabilities and the enterprise data needs of the modern technology buyer. This is a high-visibility role requiring a seasoned storyteller who can navigate the complexities of Cloud ERP, platform architecture, and data ecosystems to win the "hearts and minds" of CIOs and CDOs. You will lead cross-functional teams to deliver Tier 1 event content, global partner GTM plans, and differentiated messaging that separates Workday Data Cloud from the competition.

Requirements

Years of Experience: 10-12+ years of Product Marketing experience in enterprise software (SaaS).
Specialized Marketing Background: Proven track record in Partner Marketing, Platform Marketing, and marketing Enterprise Data Solutions.
Technical Fluency: Ability to translate complex cloud architecture, data management, and AI/ML concepts into business value for C-suite executives.
Executive Presence: Experience presenting to and influencing senior executive stakeholders and partner leadership.
Program Ownership: Proven ability to lead complex, cross-functional programs—from partner strategy ideation to global delivery.
Collaborative Mindset: A "silo-breaker" who excels at building trust across disparate teams, regions, and external partner organizations.
Willingness to travel occasionally for Tier 1 events (Rising, DevCon), partner-facing sessions, and internal strategic planning.

Nice To Haves

Familiarity with ERP, Financials, or HR domain data is highly preferred.

Responsibilities

Partner GTM Strategy: Work directly with GPO and Data Cloud partners to support and execute comprehensive go-to-market plans and joint messaging.
Holistic Value Proposition: Build and evolve the holistic value proposition for partners, ensuring a clear understanding of how Data Cloud enhances the Workday platform ecosystem.
Tier 1 Event Strategy: Drive the overall partner strategy and messaging for flagship events, including Workday Rising and Workday DevCon, encompassing keynotes, sessions, and executive narratives.
Data Thought Leadership: Develop thought leadership topics and value metrics specifically tailored to the Office of the CIO and Chief Data Officer (CDO).
Partner Demo Strategy: Manage high-level demo requirements and storylines with partners to effectively support the Workday field sales organization.
Integrated Enablement: Collaborate with Technology and Partner Enablement teams to build a comprehensive "Bill of Materials" (BOM)—including conversation guides, pitch decks, and technical whitepapers—focused on Data Cloud.
Content Deliverables: Lead the creation of Workday Data Cloud messaging and core content deliverables to be used across global regions.
Trend Analysis: Analyze global market trends in enterprise data solutions and gather feedback to inform long-term Data Cloud messaging and strategy.
Technical Differentiation: Partner with Competitive Intelligence to identify technical differentiators for Data Cloud that help the field win against legacy data warehouse and ERP incumbents.

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