Principal, WW Integrated Marketing - AI/ML, WW AWS Marketplace Marketing

About the position

We're looking for an experienced and driven marketing leader who thrives on building something new every day in the rapidly evolving AI/ML landscape to join the AWS Marketplace Marketing team. Strong preference for Seattle, WA | San Diego, CA | and SFO/Bay Area, CA. Also available to sit in Arlington, VA, USA | Austin, TX, USA | Boston, MA, USA | Chicago, IL, USA | Dallas, TX, USA | New York, NY, USA. Relocation to these specific cities available for external candidates only from within the US only.

Responsibilities

• Define go-to-market strategies for GenAI, ML, and Data & Analytics categories
• Design and orchestrate execution for omni-channel campaigns targeting technical and business decision makers
• Work with leading AI/ML partners to develop co-marketing programs and joint value propositions
• Create content that demonstrates real-world AI/ML use cases, ROI models, and implementation guidance
• Lead category presence at key industry events
• Establish sophisticated measurement frameworks tracking category awareness to solution adoption
• Partner closely with Marketing, Sales, Technology, Operations, and Partner teams

Requirements

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• 5+ years of developing and managing acquisition marketing or channel programs experience

Nice-to-haves

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Cloud marketplace experience - familiarity with software procurement, ISV/channel ecosystems, and multi-dimensional business models
• Deep understanding of AI/ML buyer personas, use cases, and technical evaluation criteria
• Experience with Account-Based Marketing from strategy through execution
• Mix of global and regional marketing experience and proven delivery of mass scale marketing programming

Benefits

• Flexible working culture
• Diverse experiences and inclusion initiatives
• Mentorship and career growth opportunities