Product Category Marketing Manager

About the position

The Category Marketing position is responsible to successfully develop the Refrigeration Category in the North American Region (US, Canada, Mexico) by managing and executing the central (global) marketing strategy in line with the global brand strategy by covering all distribution channels. This role is closely collaborating with the Business Unit Refrigeration on a category marketing level, with the aim to increase market share and optimize all North American activities to deliver agreed upon ROI measures.

Responsibilities

• Lead contact person for all product-driven activities in the Refrigeration Category
• Ensure market strategy alignment with the Global Refrigeration - category strategy
• Provide feedback to global headquarters in terms of competition, new products, etc.
• Definition of product assortment (line-up and pricing) with regard to turnover, sales volume and profitability
• Conduct market analyses (e.g. syndicated market data, competitor information, customer feedback, consumer insights)
• Ensure state of the art product presentations at POS
• Define distribution and POS objectives together with the sales departments for all channels
• Analysis of sales & turnover development and derivation of product measures & campaigns
• Leading new product launches and phase-outs
• Preparation of the annual marketing plan per category and channel (off- and online) based on market requirements
• Creation and definition of national appliance promotions
• Participating in international company projects

Requirements

• Bachelor/Master preferred (Marketing, Business Administration or of a comparable study program)
• 5+ years relevant work experience, experience in leading a category in a business and/or managing product launches
• Interdisciplinary interface management
• Project and process management
• Leadership capabilities
• Entrepreneurial thinking, analytical skills, motivation, strong commitment and target orientation
• Intercultural knowledge
• Excellent written and oral communication
• Strong mobility/international experience and willingness to travel

Benefits

• Comprehensive health, dental and vision insurance
• Wellness discounts on medical premiums
• 100% covered life and long-term disability insurance
• 401k with company match
• PTO + holidays
• Discounted gym membership
• Generous Employee Purchase Program
• Wellness and volunteer programs