Product Designer, Go-to-Market AI Builder

HubSpot•Cambridge, MA

15h•Remote

About The Position

The Flywheel Product Line is an org focused on helping HubSpot grow faster by using AI to dramatically improve how we serve customers and how our Go-to-Market teams work. We're doing this across three core areas: First, we’re building an AI concierge that supports customers throughout their lifecycle - solving support issues, identifying their goals, unlocking underused features, and helping them get more value from HubSpot. This AI agent qualifies their needs, guides them toward more advanced capabilities, answers support queries, and recommends upgrades - all autonomously, and across multiple formats: chat, voice, real-time AI-generated video and more. It’s a huge design challenge, cutting across use cases, modalities, and interfaces, and it’s something very few companies have even come close to doing well. Second, we’re extending our core product with AI-first tools that radically improve how HubSpot’s go-to-market teams (support, sales, customer success) work. That means eliminating repetitive admin work, giving managers superpowers to coach and scale, and helping reps focus on the right leads and the right moments. This is where small UX decisions turn into massive business impact - improving efficiency here directly influences revenue at a multi-billion dollar scale. Third, we’re building dedicated experiences for HubSpot’s global partner ecosystem - agencies and consultancies who sell and implement HubSpot on our behalf. These partners drive over $1B in revenue annually. We’re both creating agentic AI experiences for partner-specific needs, and enabling these businesses with unique tools in HubSpot that help them grow faster and operate more efficiently. Their workflows are unique, and their impact on HubSpot’s growth is massive, making this a critical area of focus for Flywheel. The work is deeply applied, highly visible, and packed with complexity and craft challenges - from interaction models to system thinking to visual execution. In this role, design goes beyond static screens and specs. We’re looking for designers who can bring ideas to life through working prototypes, AI-enabled experiences, and coded explorations that make product ideas tangible earlier in the process. Whether it's designing a self-directed AI agent or adoptable workflow tooling, you’ll be working at the very edge of what’s possible in applied AI and doing it in a place where the impact is massive. We are actively seeking Product Designers and Product Design Builders for various opportunities in each of those areas. We'll collaborate with you during the interview process to determine the best fit based on your experience, impact, and aspirations.

Requirements

Builder fluency: Ability to translate ideas into tangible experiences through rapid prototyping. You may use AI tools, coded prototypes, or other interactive mediums to make concepts real enough to evaluate, communicate, and evolve.
Comfort with front-end implementation: Familiarity with front-end technologies or prototype-building tools that allow you to work beyond static design files and collaborate more directly in the medium of the product.
Clear ownership and authorship: Ability to explain what you built, how you built it, where AI contributed, and what product or user insights came from the work.
Proven product design craft expertise: To stand out in the application process, share a portfolio that showcases depth of craft, systems thinking, and measurable impact on users and the business.
Adaptability & change readiness: Comfort with ambiguity and a proactive mindset in the face of change. You’re energized by new challenges and thrive in a dynamic, evolving environment.
Growth mindset: A genuine drive to constantly learn, share knowledge, and help yourself and others get better, every day.

Responsibilities

Lead interesting projects: Drive design initiatives and create cohesive and frictionless user journeys from discovery to launch and iteration.
Design for scale: Develop and evolve UX patterns, systems, and frameworks to guarantee both consistency and innovation across our product ecosystem.
Define what’s next: Actively contribute to strategy and vision initiatives across HubSpot’s GTM
Build with AI and code: Create working prototypes, product concepts, and interactive experiences that go beyond mockups - using AI prototyping tools, prompt-to-code workflows, and lightweight front-end code to explore ideas, simulate real behavior, and accelerate decision-making.
Elevate Craft with AI: Utilize AI to expand design explorations, prototyping, and research. Craft AI first experiences, including agentic and conversational experiences, improving efficiency for our internal go-to-market teams and creating personalized self-service experiences for our customers.
Collaborate & lead across functions: Foster deep partnership with Product Managers, Engineers, UX Researchers, Content Designers, Product Designer, and our Go to Market, Finance and Strategy Partners.
Measure & iterate for real impact: Define success metrics, validate with analytics and qualitative insights, and iterate relentlessly for both user value and business outcomes.
Help evolve how we work: Contribute to new team workflows, patterns, and practices that shift design from handoff-oriented deliverables toward build-to-learn, prototype-driven collaboration.

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