Product Lead - Supplements

Fitt Talent Partners

About The Position

The Product Lead is responsible for owning products end-to-end — from opportunity identification through development, launch, and in-market optimization. This role serves as the single accountable owner of each product, working cross-functionally with formulation, supply chain, regulatory, quality, brand, and customer experience to ensure products are scientifically credible, operationally feasible, commercially successful, and compliant across markets.

Requirements

6–10+ years of experience in supplements, functional CPG, or a related consumer product category
Demonstrated experience owning products end-to-end, including post-launch management
Comfortable managing external experts (formulators, labs, consultants)
Strong judgment, prioritization, and communication skills
Solid understanding of cost structures, margins, and operational constraints
Thrives in fast-growing, founder-led environments

Responsibilities

Product Strategy & Roadmap
Identify new product opportunities aligned with our mission, science standards, and brand positioning
Translate consumer insights, scientific trends, and internal strategy into a clear product roadmap
Prioritize what to build — and what not to build — based on impact, feasibility, and focus
Product Ownership
Own the full lifecycle of assigned products and SKUs
Develop detailed product briefs, including:
Target consumer and use case
Functional outcomes and scientific rationale
Claims guardrails
Target cost of goods (COGS)
Format, flavor, and dosage constraints
Manage internal and external formulators to deliver against product requirements
Drive cross-functional decision-making, timelines, and trade-offs
Launch Ownership
Own launch readiness across all functions
Ensure formula finalization, compliant labeling, supply readiness, and accurate educational materials
Act as the final internal approval point prior to product launch
Cross-Functional Bridge
Serve as the primary point of coordination between formulation, supply chain, regulatory, QA, brand, and marketing teams
Partner with supply chain and operations early to validate feasibility, cost targets, and timelines
Work with regulatory and quality teams to ensure compliance across intended markets
Align with brand and marketing teams on positioning, education, and launch planning
In-Market Product Management
Monitor product performance against expectations post-launch
Partner with customer experience teams to identify issues, feedback, and opportunities
Manage ongoing product updates, including:
Reformulations
Ingredient or supplier changes
Label and claims updates
Ensure continued regulatory compliance throughout the product lifecycle
Portfolio & Expansion Management
Manage the broader product portfolio, not only new launches
Evaluate when to invest, refresh, extend, or sunset products
Support geographic and channel expansion by adapting formulations, labeling, and claims as required