AFL Telecommunications-posted 2 days ago
Full-time • Mid Level
Dallas, TX

We are seeking a strategic and results-driven Product Line Manager (PLM) to lead our Aerial Cable product line. This role is pivotal in shaping the future of AFL’s aerial cable offerings - driving innovation, aligning with market needs, and maximizing profitability. You’ll collaborate across Engineering, Sales, Customer Success, Operations, and sister business units to deliver best-in-class solutions that meet the evolving demands of the Energy market.

  • Define and execute the product strategy for the fiber optic aerial cable portfolio.
  • Conduct market research and customer analysis to identify trends, opportunities, and product enhancements.
  • Develop product roadmaps that align with AFL’s strategic goals and customer priorities.
  • Manage the full product lifecycle—from concept to retirement.
  • Evaluate product performance, market potential, and competitive positioning to guide investment and prioritization.
  • Lead cross-functional teams through new product development and commercialization.
  • Establish pricing strategies that balance competitiveness and margin goals.
  • Monitor cost structures and pricing trends to drive profitability and cost optimization.
  • Partner with Sales and Marketing to gather customer feedback and translate it into actionable product requirements.
  • Conduct segmentation analysis to refine product positioning and go-to-market strategies.
  • Define product positioning, pricing models, and sales tools to support successful product launches.
  • Collaborate with Marketing and Sales to drive adoption and revenue growth.
  • Monitor competitor offerings and market dynamics to identify threats and opportunities.
  • Recommend product differentiation strategies based on competitive analysis.
  • Work closely with Engineering, Operations, and Customer Support to ensure seamless product delivery and support.
  • Foster alignment across departments to achieve shared business objectives.
  • Bachelor’s degree in Engineering, Marketing, Business, or related field.
  • MBA preferred.
  • 8+ years of experience in product management, product marketing, or applications engineering.
  • Strong analytical, strategic thinking, and communication skills.
  • Willingness to travel up to 25–30%.
  • Deep understanding of fiber optic cable technologies, especially aerial cable applications.
  • Experience in the telecommunications or electric utility sectors.
  • Proven success in managing product roadmaps, NPI processes, and lifecycle strategies.
  • Ability to thrive in a matrixed and global environment.
  • Hybrid office schedule in either Upstate South Carolina or Dallas-Fort Worth, Texas.
  • Flexible time off policy.
  • 401K with dollar-for-dollar company match (up to 4%).
  • Tuition reimbursement and professional development programs.
  • Comprehensive medical, dental, vision, and life insurance.
  • Career advancement opportunities with a global industry leader.
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