Product Line Manager

About the position

We are seeking a Product Manager to lead the strategic growth of our ANSI AC circuit breakers and switchgear. This product line consists of medium voltage metal clad and metal enclosed switchgear, low voltage switchgear and switchboards, motor control and AC circuit breakers. As owner of the ANSI AC circuit breakers and switchgear product line, this high visibility role is responsible for all aspects of its success including: creation of product roadmaps charting future development of the product line, working alongside R&D on the execution of product development projects, driving company-wide participation in the development of new products, partnering with Marketing defining & executing successful product launch plans, product line financial performance and development cost payback, and full product lifecycle management.

Responsibilities

• Defines market situational analysis, including but not limited to market scope, size, segmentation, customer demographics, industry trends, growth rates, standards, new product and competitive activity.
• In collaboration with the divisions and customers, defines 3-year product & technology roadmaps to drive break through innovation, margin enhancement and revenue growth to assigned product lines.
• Defines business strategies, competitive positioning and product line core values for assigned products and markets to ensure Powell maintains a differentiated, long term, sustainable competitive advantage.
• Through external focus on customers, end users and markets: assess needs and opportunities for new products through qualitative and quantitative research and feasibility.
• Develops written new product specifications and business cases to support new product development and existing product enhancements.
• Collaborates, influences or leads cross functional teams to deliver new product development cost, speed, capital and quality metrics.
• Owns the new product launch process (including both internal & external customers). This includes the development of communication and marketing strategies to successfully build new product awareness and achieve revenue goals.
• Maintain a robust pipeline of acquisition targets to execute product line and business strategies.
• Understand the competition and remain close to the customer by providing recommendations and competitive insights on pricing, new product introduction, specifications etc.
• Takes ownership in delivering revenue and margin results for assigned products by participating in product modification, cost reduction, margin analysis, advertising and promotion, forecasting, product positioning and pricing strategies.
• Manages product life cycle including oversight of development process, product obsolescence and long-term support (including product recalls, etc.).
• Develops financial goals and forecasts for product lines.
• Supports sales teams on product knowledge and application expertise, trade shows, product and application training, support in strategic accounts development, technical consulting and product selection, competitive product and marketing strategies and feature and benefit summaries.
• Drives definition and preparation of marketing tools customized for local needs: technical catalogues, brochures, sales guides, presentations, articles, press releases, web-based tools, technical papers.
• Represent Powell by participating and leading Industry Standard and Code Committees.

Requirements

• B.S. in Business, Engineering, Marketing or related field, MBA Preferred
• 7+ years of experience in a manufacturing driven electrical products company.
• 3+ years' experience in product management or product marketing in a comparable industry.
• 1+ years' experience in new product development and working in a team environment.

Nice-to-haves

• Detailed knowledge of marketing analytics and segmentation techniques.
• Strong communication and presentation skills.
• Engineering and application expertise in served markets.
• Strong Financial & analytical skills required.
• Significant ability to influence others and build strong cross functional working relationships.
• Ability to manage multiple priorities with strong attention to detail.