Product Line Marketing Manager, CIS SecureSuite and Commercial Membership - Remote

Center for Internet Security

26d•Remote

About The Position

The Product Line Marketing Manager, CIS SecureSuite and Commercial Membership is part of the Sales and Business Services department, which resides on the Marketing and Communications team and reports to the Director of Product and Partner Marketing. As our Product Line Marketing Manager, you will bridge the gap between the technical and go-to-market aspects of product management for our offerings related to CIS SecureSuite and commercial membership. This is a cross-functional role that collaborates with related Product Managers and Owners, Sales, Member Success, Marketing and Communications, and more. The Product Line Marketing Manager drives the overall success of offerings they are responsible for by owning and delivering the messaging, go-to-market strategy, campaigns and tactic coordination, and sales relationship. You will play a part in a continuous process of sharing inputs and data with the Product teams to aid in product development and strategy.

Requirements

Bachelor’s degree in Information Technology, Engineering, Business Management, Marketing, or a related field
5+ years of product marketing or product management experience with an emphasis on B2B go-to-market strategies and demonstrable impact on business outcomes
Proven track record in managing product lifecycles and delivering successful cybersecurity solutions
Ability to work effectively in a cross-functional environment and align diverse teams toward common goals
Excellent communication and collaboration skills including written, verbal, and formal presentations
Ability to not only consume technical, financial, and business documentation fluidly and quickly, but also retain and articulate information based on research
Ability to associate and articulate the impact of technical capabilities on customer value and outcomes
Strong facilitation skills to achieve alignment and clear decision making
Ability to prioritize, multi-task, and perform under pressure
Strong project management and change management skills
Ability to travel as needed
Must be authorized to work in the United States

Nice To Haves

Expertise with customer relationship management (CRM) and/or marketing automation tools
Project management experience or certification
Additional years of relevant experience or a combination of an Associate’s degree or equivalent and relevant experience may be substituted for the Bachelor’s degree.

Responsibilities

Lead planning and drive execution of effective strategies, tactics, deliverables, and timelines to create campaign plans for product launches, releases, and ongoing demand generation for CIS SecureSuite and commercial membership
Develop and maintain an in-depth understanding of the target market segments for assigned products and lead the creation of compelling, differentiated, value-based messaging and positioning for those market segments, with a clear understanding of the needs of the customer and the core capabilities of the offering
Act as a subject matter expert on the assigned products in support of the Sales and Marketing teams
Collaborate with related Product Managers and Owners on the development of new cybersecurity products and features
Partner with internal stakeholders and subject matter experts to devise and execute the go-to-market strategy and establish clear priorities and objectives for the success of the offering
Maintain an in-depth knowledge of cybersecurity markets and trends (industry, social economic and political, legal and regulatory, customers, competitors, etc.)
Drive the marketing strategy by conducting market research (primary/secondary), tracking key performance indicators (KPIs), monitoring product performance, conducting voice of customer research, and providing analysis and go-to-market plans to stakeholders
Develop and maintain competitive intelligence, identifying the alternatives that exist within the market, the relative strengths and weaknesses of each, and points of differentiation
Maintain and expand CIS’s insight into market segments, user personas, and ideal user and customer profiles for assigned products
Serve as a partner, enabling direct and indirect Sales and Customer Support teams with training and materials
Persuade and engage with various audiences by demonstrating solid communication skills in both written and presentation form, including becoming a reputable spokesperson
Travel to events as needed
Other tasks and responsibilities as assigned

Benefits

Base salary is determined on a number of factors including, but not limited to, education, experience and skills
Health (PPO, EPO, HSA), Dental & Vision Insurance eligibility starting from the first day of hire
$500 wellness card for Health Coverage Participants
401(k) with 4% Company Match, vested from the first day of hire
Flexible Spending Account (FSA) & Dependent Care Account (DCA)
Life Insurance
Bonding Leave
Paid Volunteering Program
Bonus eligibility
Paid Time Off (PTO) inclusive of vacation, personal and sick time
Paid Holidays
Wellness Program
Employee Engagement Activities
Professional Development Opportunities
Tuition Reimbursement
Student Loan PayDown Program
Employee Referral program
Employee Assistance Program