As Product Manager in the Commercial Goods business unit, you will be responsible for driving innovation and new program development specifically for private labels and DIY consumer goods. Responsibilities include product strategy development, creation and implementation of product roadmap, from forming a concept to launch of new product lines. You will drive innovation management and develop new product ideas by means of user experience studies, collaboration with product sourcing / engineering teams and competitive benchmarking. Additionally, you will lead product packaging development across branded, co-branded and private label following internal or customer design guidelines. Your role will also involve product content development including value proposition and unique selling points, following release processes from concept to product launch, defining price corridors and price points by technology, product line and brand strategy, and developing communication elements (sales argumentations, USP, key visuals, OE successes) to enable internal and external marketing teams (trainings, product specs, knowledge, selling points, standard presentations, online/offline content).