Product Manager - Capital Equipment

About the position

As a Product Manager (Aftermarket) with BW Papersystems you would be integral to growing our profitable Aftermarket business through strategic planning and product development. You would collaborate with multiple teams to define new offerings from concept to sale while guiding sales teams on product positioning and competitive advantages. You would develop pricing and promotional strategies to boost market awareness, using insights gathered from customers, internal sources, and market trends.

Responsibilities

• Develop and manage Aftermarket product roadmaps aligned with New Equipment initiatives
• Lead go-to Market strategies including pricing, sales channels, and unique selling points
• Conduct global market research and competitive analysis to identify growth opportunities
• Manage proactive obsolescence planning and develop strategic upgrade solutions
• Manage new product development from concept through validation and implementation
• Partner with sales teams to enhance product positioning and competitive differentiation
• Create sales tools and promotional strategies to increase market awareness
• Maintain relationships with key customers and industry associations to identify crucial trends
• Generate and analyze product management metrics to guide strategic decisions
• Collaborate across departments to ensure integrated aftermarket solutions

Requirements

• Bachelor's degree in business, marketing, or engineering or 4 years of equivalent experience
• 5+ years of experience in the corrugating or printing industry
• Must have experience with customer relationship building
• Must have great written and verbal communication skills