Product Manager, CRM
About The Position
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. The Opportunity As the Product Manager, CRM and Lifecycle, you will own lifecycle management functions across all products in our B2B2C enterprise platform. You will lead a development team and partner with design, engineering, data, marketing, sales, and customer success to deliver scalable CRM capabilities across email, SMS, and automated marketing journeys
Requirements
- 5 plus years of product management experience delivering software in an Agile environment
- Experience owning CRM, lifecycle, or marketing automation products, including SMS and email platforms, and automated journeys
- Strong customer research skills and ability to translate insights into clear requirements, user stories, and acceptance criteria
- Proven prioritization and stakeholder management skills, including impact versus effort decision-making
- Comfortable partnering cross-functionally with engineering, design, data, legal or compliance, and go-to-market teams
- Experience with Jira and Atlassian tools
Nice To Haves
- Bachelor’s degree preferred
Responsibilities
- Own the CRM and lifecycle roadmap and backlog across all products in our B2B2C enterprise platform
- Manage our enterprise CRM product capabilities, including email, SMS, automated marketing journeys, and lifecycle management tools
- Lead a development team in an Agile environment and drive predictable, high-quality delivery
- Conduct customer discovery with enterprise clients and end users to identify problems, validate solutions, and define the value to be delivered
- Write user stories and acceptance criteria, and partner with design and engineering to ship end-to-end lifecycle experiences
- Prioritize feature development using impact versus effort, and clearly communicate tradeoffs and sequencing
- Own go-to-market documentation and support materials, and partner on launch readiness and enablement for sales and customer success
- Define success metrics and own post-launch measurement to track performance and drive iteration once in market
- Own communication compliance and governance across channels, including TCPA, CAN SPAM, CCPA, consent and preference management, and opt-in and opt-out requirements
- Use Jira and Atlassian tools to manage delivery, status reporting, and stakeholder communication
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
