New Balance-posted 13 days ago
Full-time
Hybrid • Boston, MA
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

The Product Manager of Graphics at New Balance will drive the vision and execution of our Graphics business on a seasonal basis, delivering a compelling mix of brand forward and seasonal graphics through a consumer-obsessed approach. Reporting to the Senior Manager of Graphics, this role is responsible for creating compelling product assortments that deeply resonate with our consumers, staying attuned to their needs and trends. This role will manage the planning and execution of our seasonal graphic offer, carefully curating a compelling and commercial offer to strengthen brand loyalty and engage our consumers.

  • Support the Senior Manager in delivering seasonal inline graphics range for Sportswear, building products that resonate with consumer preferences and reflect New Balance's seasonal direction and brand identity.
  • Champion a deep understanding of our consumer, ensuring their needs, preferences, and trends inform every merchandising decision.
  • Work closely with Design, Development teams to ensure product are delivered with excellence.
  • Regularly conduct market research and gather consumer insights to guide and refine the seasonal graphics strategy, keeping New Balance competitive and top-of-mind.
  • Support the Senior Manager in planning of product assortments, balancing creative expression with commercial viability, to deliver collections that inspire and meet financial targets.
  • Continuously evaluate sales performance and gather consumer feedback to inform future product insights, optimizing the effectiveness of the range.
  • Develop product pricing and positioning strategies to deliver against margin targets.
  • Ensure all seasonal samples are logged and filed efficiently, collating strike offs and distributing when needed.
  • Passionate about understanding and anticipating consumer needs, with the ability to translate these insights into relevant and inspiring product assortments.
  • Demonstrated experience in merchandising or product management within the apparel industry, particularly with seasonal planning and graphic collections.
  • Strong understanding of market trends and cultural shifts in the sportswear and lifestyle markets, with the ability to adapt and respond to what resonates with consumers.
  • Ability to balance a creative approach with strategic, consumer-focused decisions that align with business goals.
  • Proficient in analyzing sales data and consumer feedback, with an ability to make informed decisions that enhance the consumer experience and category performance.
  • Excellent communicator and collaborator who thrives in cross-functional partnerships, particularly with Design, Development, and Marketing, to bring a unified, consumer-centered product vision to life.
  • Exceptional organizational skills with a focus on attention to detail, ensuring timely and seamless execution of multiple projects in a dynamic environment.
  • Comprehensive traditional benefits package including three options for medical insurance, dental, vision, life insurance, and 401K.
  • Opportunities for online learning and development courses, tuition reimbursement, and $100 monthly student loan support.
  • Yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays, and generous parental leave.
  • Flexible work schedule with a hybrid model encouraging in-person teamwork and collaboration.
  • Temporary associates receive three options for medical insurance, dental and vision insurance, and an associate discount.
  • Part-time associates receive 401k, short term disability, a yearly $300 lifestyle reimbursement, and an associate discount.
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service