About the position
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. The Marketing Measurement team is a data team at heart. We provide data to various stakeholders to enable marketing efforts at scale across our business. This includes facilitating marketing reporting via data pulled from API, providing data to use for audience building and campaign creation, and implementing server to server feeds to improve campaign optimization and increase signal for media platforms including Meta, Google Ads, Trade Desk, etc.
Responsibilities
- Author product requirements, user stories, specifications, workflow diagrams, and documentation for Measurement data products, including 3rd party ingestion pipelines.
- Drive the development and execution of product enhancements and features across the Marketing Measurement technology stack.
- Manage the product backlog, balancing new features, bug fixes, and technical migrations.
- Collaborate with product development and technical teams to deliver user-friendly guides, training materials, and documentation for the product suite.
- Develop and share expertise in digital marketing, analytics data capture technologies, attribution, and reporting.
- Collaborate with cross-functional teams to support marketing reporting at scale for various use cases.
- Organize and lead initiatives that deliver high-quality, trustworthy, reliable data to stakeholders.
Requirements
- 5+ years of relevant, progressive experience.
- 3+ years of Product Management experience, preferably in digital marketing, data warehouse, or media environment.
- Data and analytics background preferred, with experience using analytics tools such as SQL, Python, Excel, etc.
- Experience owning products throughout their entire lifecycle, from ideation to development, release, and maintenance.
- Issue tracking, roadmaps, and general project management experience with JIRA or similar tools.
- Understanding and experience with software development methodologies, such as waterfall and agile.
Nice-to-haves
- Bachelor's Degree (preferably in STEM or Business).
- Understanding of or experience in the ticketing and/or live event industry.
Benefits
- Medical, vision, dental and mental health benefits for you and your family.
- Free concert tickets.
- Generous paid time off including paid holidays, sick time, and personal days.
- 401(k) program with company match.
- New parent programs including caregiver leave and baby bonuses.
- Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment.
- Volunteer time off, crowdfunding match.
