Product Manager, Marketing

$78,700 - $110,200/Yr

Universal Music Group - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

Universal Music Group is looking for a Product Manager of Marketing Strategy. You will oversee and be responsible for day-to-day project management, crafting marketing campaigns and strategies. The Product Manager will support and collaborate with the Marketing team in the timely creation and execution of marketing plans that align with the overall vision and strategy for assigned releases, maximizing sales and exposure; reflective of strategic goals, release-specific objectives, and financial guidelines.

Responsibilities

• Oversee and manage all project dates, deadlines, and tasks related to the assigned artist roster.
• Build and execute marketing plans for individual artists, ensuring all deadlines are met and plans are fully executed in all respective areas.
• Function as liaison with Creative Department to ensure all marketing deadlines are met, including initiation and creation of all release materials and marketing assets as needed.
• Help facilitate and optimize the timely delivery of items to Commercial Partnership teams to meet sales, marketing, and production deadlines.
• Manage an 'always on' narrative campaign for priority artists.
• Work closely with artists, managers, and key label executives to build trusting relationships.
• Prepare daily/weekly online marketing summaries and plans.
• Communicate and work collaboratively across internal departments including Marketing, Sales, Brand Partnerships, A&R, Finance, and Production.
• Ensure on-time delivery of all marketing assets for releases or campaigns by coordinating deadlines, digital content, and other marketing materials for all projects.
• Create and keep current one-sheets and timelines.
• Other duties and responsibilities as assigned.

Requirements

• Deep and specific understanding of the music marketplace including typical marketing strategies, creation of fandoms, packaging strategies, distribution deal mechanics, and customary communication practices.
• Specific emphasis in short form content across all platforms, its creation and how to build deeper connections with fans.
• Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results.
• Not afraid of a challenge or working with big personalities and large teams.
• Must be flexible and adaptable; no task is too small.
• Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize.
• Broad knowledge of the music business landscape across rock, alternative, and hip hop.
• Proven track record of artist development across artists of various sizes.
• Digitally savvy with an understanding of social media, content, CRM, and the influencer space.
• Able to create cohesive campaigns that tell an artist's story and build fandom.
• Creative thinker who is able to execute on ideas.

Benefits

• Comprehensive medical, dental, vision, and FSA options, including 100% coverage for out-patient mental health services.
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year).
• A lifetime fertility support allowance of $30,000 to plan participants.
• Student Loan Repayment Assistance and Tuition Reimbursement.
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation.
• Flexible Paid Time Off (PTO) for exempt employees.
• 3-weeks PTO for non-exempt employees.
• 2-weeks paid Winter Break.
• 10 Company Holidays (including Juneteenth and Wellbeing Day).
• Summer Fridays (between Memorial Day and Labor Day).
• Generous paid parental leave for every type of parent.