About the position
Johnson & Johnson is recruiting for a Product Manager, Patient Experience Marketing, CAR-T, located in Horsham, PA. The Product Manager will work with the Product Director to lead and execute patient experience strategies for CARVYKTI®. In this role, you will be responsible for developing and implementing innovative, patient-focused marketing strategies designed to increase engagement and improve the overall patient experience. You will lead Direct-To-Consumer (DTC) initiatives across channels to engage patients and care partners. You will develop and optimize digital assets, CRM strategies, media campaigns, and patient education resources. In addition, you will conduct market research to generate actionable insights that effectively address customer needs. You will collaborate cross-functionally with brand marketing, advocacy, external agencies, and alliance partners to deliver a seamless and empowering patient journey for CARVYKTI®. This position calls for a solution-oriented, decisive marketer, bringing forward innovative ideas, actionable insights, and informed recommendations with a passion for patients.
Responsibilities
- Own end-to-end execution of patient experience strategies from insight to launch
- Develop DTC marketing strategies and oversee media, non-personal promotion, and omni-channel efforts to support patients and care partners.
- Drive patient education initiatives in coordination with advocacy and alliance partners.
- Lead market research initiatives to uncover actionable insights.
- Coordinate efforts with Brand Marketing, Sales, Advocacy, Patient PECS, Finance, and Oncology Portfolio marketing teams
- Collaborate with Alliance Partners to achieve goals and objectives to deliver the best patient experience with CAR-T therapy.
- Manage agency partners (creative, media, PR) and related budgets/contracts.
- Present marketing strategies and results clearly and confidently to leadership and cross-functional teams.
- Navigate promotional materials reviews and ensure compliance with regulatory guidelines.
- Foster a culture of innovation, teamwork, and inclusion.
Requirements
- A minimum of a Bachelor’s degree is required; MBA or advanced degree in related field is helpful.
- A minimum of 5 years of work experience, with 2 years in marketing, sales, sales learning and development, healthcare professional, sales leadership and/or commercial insight strategy experience and/or experience in a qualified leadership development program.
- Experience with project management.
- Healthcare experience or pharmaceutical industry knowledge.
- Ability to travel up to 25% which may include overnights and weekend travel.
Nice-to-haves
- Experience with product launch.
- Experience in strategic alliance management.
