About the position
Are you passionate about solving complex marketing measurement challenges at one of the largest advertisers in the world? Do you want to define the future of marketing efficiency measurement across a global enterprise and directly influence executive-level investment decisions? In this role, you will evolve the framework used for evaluating marketing efficiency, ensuring that Amazon’s marketing investments are evaluated consistently and comparably across the entire company. Working with scientists, engineers, and business leaders, you will define its long-term vision, build tools that enable better measurement, and support partner teams as they build marketing science models. This role combines enterprise-wide strategic vision with tangible product development, giving you unique visibility and the opportunity to work with senior leaders across every part of Amazon. This role is a great fit for a product manager with a background in economics or data science.
Responsibilities
- Own the marketing measurement standards framework as a product, including defining its long-term vision, implementation roadmap, and certification criteria that continually raises the scientific bar.
- Define requirements, work with scientists to prototype, and collaborate with engineers to build production-quality tools that enable better marketing measurement across the organization.
- Propose roadmaps and get buy-in during operational planning and business reviews, securing scientific and engineering resources from measurement teams across the company who will partner with you to build tools and update measurement guidance.
- Work with scientists to update model standards annually, incorporating the latest advances in measurement science. Lead the high-stakes certification process, finding ways to streamline it while maintaining its rigorous standards.
- Own how marketing efficiency metrics are reported to senior leadership, working backward from the decisions they make based on these metrics. Identify and advocate for improvements in how these numbers are communicated.
Requirements
- Bachelor's degree
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Experience managing technical products or online services
- Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning
Nice-to-haves
- Experience in building and driving adoption of new tools
- Background in economics, causal inference, marketing science, or a related field.
Benefits
- Medical benefits
- Financial benefits
- Equity options
- Sign-on payments
