About the position
The Product Manager is responsible for all marketing-related aspects of the products within the assigned product portfolio and/or therapeutic area(s) for Terumo Interventional Systems (TIS). This includes developing and implementing effective marketing strategies and tactics to ensure that products in the assigned portfolio achieve revenue and operating profit targets. Keys to success for the Product Manager are the ability to build successful partnerships with the sales force, develop relationships with key opinion leaders and to modify strategies and tactics when necessary based on voice of customer and emerging trends. Successfully developing and cultivating relationships throughout the Shared Services group that support the business is critical to success. Through these partnerships, the Product Manager is responsible for ensuring uninterrupted product availability, high quality and proper promotional efforts and ensuring products meet all product performance-related characteristics. This role may be responsible for both downstream and upstream activities. Responsible for traditional marketing deliverables such as business plans, pricing, product positioning, promotional strategies, life cycle plans and advising on product improvements and new product needs. Traditional downstream activities include product launches, sales training & education, developing go to market strategies and generally building and executing product commercialization plans. Collaborate with training partner to support the development of sales education with updated materials and communicates on an ongoing basis. The position is also responsible for identifying winning strategies and products and is responsible for partnering with R&D and New Business Development (NBD) on projects that fit strategically within the assigned portfolio.
Responsibilities
- Lead the development of annual marketing/brand plans for designated product portfolio supported by adequate market insights and customer feedback, with minimal supervision.
- Prepare and partner with demand planning for regular product forecasts based on customer information and market analysis.
- Secure alignment with the supply chain team on supply and inventory strategies.
- Perform periodic business reviews of product portfolio, analyzing key internal/external data to understand the health of the business and market/competitive landscape.
- Pursue product line extensions, labeling revisions, clinical studies and any other activities which would ultimately build the value of the product line and maximize product line earnings.
- Contribute to portfolio strategy and product life cycle management activities in partnership with cross-functional partners.
- Routinely communicate with the sales force regarding product updates and availability, competitive activity, sales positioning, best practices, and new product development updates.
- Develop rationale and make recommendations to management on pricing, manufacturing, packaging, distribution, promotion, market research, regulatory, legal and any issue which impacts product responsibility.
- Develop and expand clinical and technical knowledge necessary for product line management and customer interaction as the procedural SME.
- Remain abreast of the market, the competition and the environment.
- Identify and propose new projects which will enhance the performance of the product line.
- Partner with internal cross-functional teams to create content and messaging for promotions through various distribution channels.
- Build and cultivate relationships with key customers to achieve key business objectives.
- Contribute to the definition of marketing requirements to champion through the development process.
- Demonstrate a commitment to patient safety and product quality by maintaining compliance with all TMC Quality Systems requirements.
- Perform other job-related duties as assigned.
Requirements
- Requires a Bachelor's degree, preferably in marketing, business, biological/clinical science, or engineering; or equivalent combination of education and years of experience.
- Requires a minimum of 5 years relevant business experience with a minimum of 3 years of medical device marketing, engineering, sales or clinical.
- Demonstrated track record of managing products including meeting revenue and profit objectives.
- Requires a high level of analytical skills (including ability to create accurate forecasts), an ability to think strategically and translate into effective tactics.
- Must have strong clinical acumen.
- Ability to understand complex medical procedures and engage in in-depth technical conversations with physicians, staff and key opinion leaders regarding medical procedures and proper product usage.
- Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook and Project) and I-Pad navigation.
- Ability to work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary.
- Must possess excellent communication / interpersonal skills and an ability to relate well with Territory Managers, Region Managers, and customers on the phone and in person.
- Must be able to work independently with minimal direction and make informed business decisions.
- Must exhibit strong teamwork and be adapt at working cross-functionally.
Benefits
- Annual bonus
- Paid vacation
- Paid holidays
- Health, dental and vision benefits
- 401(k) with matching contributions
- Tax advantage savings accounts
- Legal plan
- Voluntary life and AD&D insurance
- Voluntary long-term disability
- Short term disability
- Critical illness and accident insurance
- Parental leave
- Personal leave
- Tuition reimbursement
- Travel assistance
- Employee assistance program
