Sr, Product Marketer(Remote)

CDK Global•Chicago, DE

5d•$120,000 - $135,000•Remote

About The Position

This role owns the entire Go-To-Market strategy of their product line within CDK’s Fixed Operations portfolio for the Heavy Truck market. The Sr. Product Marketer will lead product messaging and positioning, content, market evangelism, competitive intelligence, and enablement strategy for Sales and Marketing teams to drive demand generation and optimize revenue. It is a role with responsibilities that include building and executing the go-to-market strategy, voice of customer, influencing product strategy, driving integrated marketing programs, commercialization, Sales enablement, and defining market requirements and business cases for product line investment. The Sr. Product Marketer will be the leading expert in their product’s target market and value proposition. The role requires an individual with strong leadership, communication, partnering and analytical skills who can create and articulate CDK’s Fixed Ops Solutions vision; and drive our overall go-to-market strategy. The ideal candidate possesses a unique blend of business, technical and sales savvy; a big-picture perspective; and the drive, influencing skills and ability to collaborate with many stakeholders at all levels to transform that vision into a reality.

Requirements

Bachelor’s Degree
5+ years of experience in Product Marketing, Sales or Go-to-Market background preferred
Proven ability to develop and execute effective product marketing strategies
Strong foundation of analytic skills to support communications and business case development
A natural collaborator with a willingness to drive hands-on tactical execution
Great communication skills, both written and verbal, to foster good working relationships with cross-functional teams and align stakeholders
Strong speaking skills and ability to develop compelling customer-facing presentations
Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
A winning attitude that inspires optimism, fun, and the desire to always be learning!

Nice To Haves

Automotive/Retail experience

Responsibilities

Drive thoughtful integrated marketing plans and campaigns that promote the product line vision, grow market share, and distinguish product in the competitive environment
Help develop and evangelize a transformative vision for CDK’s Fixed Operations Solutions product direction.
Be the product and market expert that proactively collaborates and drives alignment across an array of teams (such as Sales, Product Management, Development, Marketing) to define appropriate product marketing mix and strategy.
Understand customer problems and find innovative solutions and new market opportunities for our solutions and exercise creative business judgment in optimizing the lifecycle profitability of the offering
Define objectives and key business performance (revenue, market share, marketing influenced opportunities, etc.), identify levers for improving, and champion necessary initiatives to attain key results and objectives.
Lead the development of persona-based positioning and messaging for different level audiences (Owner, Fixed Ops Director, Service Manager, etc..) and for different target segments.
Lead the creation of content and messaging (presentations, blogs, ebooks, success stories, webinars, videos, etc.) hitting all stages of the marketing and sales funnel.