About the position
The Product Marketing Director will act as a leader in our growing Marketing organization. You will be responsible for defining, communicating, and proliferating the message about emerging channels, products, and solutions for OpenX. You will champion our customers' needs and our brand’s values. You'll help assess our market, understand the competitive landscape, our unique differentiation, and how to position a growing set of features and capabilities for ongoing success and growth. Reporting to the Vice President of Marketing, the Product Marketing Director of emerging products will lead go-to-market activities for new OpenX solutions and partnerships, and own the client-facing roadmap. You will act as a liaison between our product, strategic partnerships, and revenue teams and serve as the subject matter expert on emerging capabilities and solutions.
Responsibilities
- Lead the product marketing function to execute a vision and strategy for the global team to drive business objectives.
- Acting as a player-coach, this role will coach, lead, manage, and inspire a high-performing, results-oriented team with one direct report.
- Drive and develop operational rigor and a standardized process for repeatable go-to-market plans with a pragmatic approach.
- Inspire creativity in the team to engage with them on developing new and existing target audiences/personas in new and unique ways.
- Support a global team throughout the go-to-market process. Manage and build insight-driven product marketing strategies to drive business impact.
- Align and partner with Product Management, Strategic and Data Partnerships, Client Solutions, and Sales to identify customer needs, key product enhancements, new partnership opportunities, and successfully launch new, scalable products.
- Partner with strategic partnerships, product, and marketing leaders to align messaging and leverage marketing activations.
- Simplify complex subject matter into clear, simple messaging and jargon-free marketing and positioning aligned to customer needs.
- Embrace an analytical mindset to leverage insights and data to drive impact and revenue results.
- Understand broader market trends, our customers, and the business landscape of adTech, and serve as the internal subject matter expert and center of excellence when it comes to competitive capabilities and GTM.
- Manage the competitive and market insights process to inform key product enhancements and innovations in new products, partnerships, and solutions, including win/loss analysis and associated metrics for success.
- Work closely with Platform Product Marketing counterparts to incorporate new features into the core platform GTM.
Requirements
- 10-15 years of experience with a minimum of 5-10 years in product marketing.
- An experienced people leader who has successfully developed talent.
- Deep understanding of the B2B advertising/marketing technology space or product marketing experience.
- Experience supporting partnerships and leading co-marketing activations.
- Experience in the programmatic advertising and adtech industries.
- Ability to develop and lead customer demos and create scalable training for external-facing products.
- Experience working with data providers and adtech vendors.
- Knowledge of customer experience, CRM, and customer lifecycle management.
- Excellent verbal and written communication skills.
- Ability to translate complex concepts into competitive, compelling marketing messages.
- Experience with: Microsoft Office and Google Workspace, Asana, Slack, Hubspot, Salesforce, Jira or similar project management software and agile development environments.
Nice-to-haves
- Pragmatic marketing certification.
- Global marketing experience.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401k
- Equity
