Product Marketing Engineer

rogersco-posted 2 days ago
Louisville, KY
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Rogers Corporation is currently seeking a talented individual to join their Product Marketing team. This role is responsible for developing and delivering technical support training, and delivering day to day product marketing expertise to customers and internal teams. This role will also participate on new product development teams along with planning and sales analysis.

  • Develop and implement sales tools (sales manual, application stories, data sheets, product sampling)
  • Responsible for all technical support activities from initial contact requests to product resolution.
  • Prepare target account lists and make joint customer visits with sales engineers as warranted.
  • Participate in sales training.
  • Provide technical support to customer service, field sales group, distributors, and customers.
  • Assist in new product design, product extension, literature development, sampling plans, inventory plans, and market introduction.
  • Drive product qualifications and new product launch activities to support product development process and implement new product launch plans.
  • Responsible for quality and consistency of product line communications with internal and external customers.
  • Implement pricing strategies to support business growth.
  • Drive sales and operation planning activities for short and long term forecast objectives.
  • Develop and maintain market information, competitor files, and maintain competitive position analysis documents.
  • Routinely conduct research on key markets and primary competitors to understand their product offering and market strategy.
  • Participate in trade show preparation, attend trade shows and analyze results.
  • Contribute to the development and implementation of further promotional tools like brochures, blogs, presentations, etc.
  • Other duties as assigned.
  • Bachelor's Degree in Business Administration, Engineering, or related field. May consider experience in lieu of degree.
  • 5+ years of technical service experience.
  • Ability to learn new products and technologies.
  • Strong and open communicator with strong interpersonal skills.
  • Specific market experience around engineered materials in the polymer field a plus.
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