Spring Healthposted 6 days ago
Hybrid • New York City, NY
Ambulatory Health Care Services
We're looking for a curious and motivated Product Marketing Intern to join our Audience Product Marketing team for the Fall 2025 semester. Product Marketing at Spring Health plays a critical role in generating pipeline, improving win rates, capturing customer stories, and delivering market and competitive insights that drive go-to-market strategy.
As an intern, you'll gain hands-on experience supporting key initiatives including competitive intelligence, win/loss analysis, customer storytelling, pitch enablement, AI automation, and persona research. You'll learn how product marketers shape positioning and messaging across both B2B and D2C audiences, and how that work translates into revenue, retention, and product innovation.
Please note that this is a hybrid role based in New York City, with an expectation to be in office 2-3 days a week. Our office is located at 60 Madison Avenue.
What You'll Learn and Contribute To
* How we conduct competitive and market research, and summarize findings in clear, actionable ways
* How product marketers support impact story development, from identifying strong customers to supporting content creation
* How we update and evolve sales enablement materials, including pitch decks and battlecards
* How to analyze and synthesize win/loss interviews to surface key trends
* How to build a persona journey map (your final project), capturing customer motivations and recommendations for messaging or content improvements
* How to leverage AI to automate repetitive tasks and uplevel marketing strategy and execution
What We're Looking For
* Currently pursuing or recently completed a degree in Marketing, Business, Psychology, Communications, or a related field
* Strong writing and communication skills
* Interest in product marketing, storytelling, or market research
* Interest and experience working with LLMs like Gemini, ChatGPT, and NotebookLM
* Proficiency in Google Workspace (Docs, Sheets, Slides)
* Detail-oriented, organized, and eager to learn
* Comfortable working cross-functionally and collaborating with different teams
What You'll Gain
* Exposure to real-world B2B and D2C product marketing practices
* A foundational understanding of how PMM drives impact across sales, marketing, and product
* Opportunities to contribute to active campaigns and messaging projects
* Mentorship from experienced product marketers
* A final capstone project (persona journey map) presented to the PMM team with coaching and feedback
As an intern, you'll gain hands-on experience supporting key initiatives including competitive intelligence, win/loss analysis, customer storytelling, pitch enablement, AI automation, and persona research. You'll learn how product marketers shape positioning and messaging across both B2B and D2C audiences, and how that work translates into revenue, retention, and product innovation.
Please note that this is a hybrid role based in New York City, with an expectation to be in office 2-3 days a week. Our office is located at 60 Madison Avenue.
What You'll Learn and Contribute To
* How we conduct competitive and market research, and summarize findings in clear, actionable ways
* How product marketers support impact story development, from identifying strong customers to supporting content creation
* How we update and evolve sales enablement materials, including pitch decks and battlecards
* How to analyze and synthesize win/loss interviews to surface key trends
* How to build a persona journey map (your final project), capturing customer motivations and recommendations for messaging or content improvements
* How to leverage AI to automate repetitive tasks and uplevel marketing strategy and execution
What We're Looking For
* Currently pursuing or recently completed a degree in Marketing, Business, Psychology, Communications, or a related field
* Strong writing and communication skills
* Interest in product marketing, storytelling, or market research
* Interest and experience working with LLMs like Gemini, ChatGPT, and NotebookLM
* Proficiency in Google Workspace (Docs, Sheets, Slides)
* Detail-oriented, organized, and eager to learn
* Comfortable working cross-functionally and collaborating with different teams
What You'll Gain
* Exposure to real-world B2B and D2C product marketing practices
* A foundational understanding of how PMM drives impact across sales, marketing, and product
* Opportunities to contribute to active campaigns and messaging projects
* Mentorship from experienced product marketers
* A final capstone project (persona journey map) presented to the PMM team with coaching and feedback
