Product Marketing Lead

Ketch • Chicago, IL

1d • $110,000 - $150,000

About The Position

Ketch helps modern brands simplify privacy operations and unlock permissioned data for growth. Our platform delivers technology to help businesses solve the hardest challenges in consent, permissioning, data governance, and regulatory compliance.

With privacy expectations rising, regulators tightening enforcement, and brands hungry for permissioned data that actually performs, the market is moving fast. That’s where you come in.

We’re hiring a Product Marketing Lead to shape how Ketch shows up to the market, through crisp positioning, compelling narratives, and strong go-to-market execution. This is a mid-level role for a technical, product-fluent marketer (or a former product manager looking to move into product marketing) who can translate complex product capabilities into buyer values and outcomes.

You’ll work closely with Product, Sales, Demand Gen, and Enablement teams to build market-facing and sales-facing materials, bring market feedback back to the product team, and keep Ketch sharp on the competitive landscape.

Requirements

• 2–5 years in product marketing, product management, solutions consulting, or another product-adjacent GTM role in B2B SaaS (privacy/security/data-adjacent a plus).
• Strong writing and editing skills—you can ship clear, persuasive copy fast.
• Comfort with technical concepts and translating them for non-technical buyers.
• Excellent communication and stakeholder management across Product, Sales, and Marketing.
• Strong organizational skills: you can manage multiple priorities, deadlines, and feedback loops without dropping details.

Nice To Haves

• Former product manager (or strong technical background) with interest in GTM and storytelling.
• Experience supporting launches, sales enablement, or competitive intelligence.
• Familiarity with privacy, consent, compliance, data governance, or martech/adtech ecosystems.
• Strong preference for candidates in San Francisco or Chicago.

Responsibilities

• Own and evolve core product messaging: buyer pains → Ketch value → proof.
• Develop personas, use cases, and solution narratives that help the market “get it” quickly.
• Partner with Product and Sales to keep positioning current as the product evolves.
• Create high-quality deliverables: decks, one-pagers, website copy, product pages, articles/blogs, email copy, and customer/partner narratives.
• Build sales enablement materials: talk tracks, battlecards, competitive comparisons, and customer-ready presentations.
• Collaborate with Demand Gen on launch and campaign assets (webinars, landing pages, nurture copy).
• Support product launches end-to-end: launch briefs, messaging, internal enablement, external announcements, and post-launch learnings.
• Coordinate cross-functional timelines so launches are crisp, on time, and measurable.
• Keep a living view of the competitive landscape: new features, messaging, pricing signals, and positioning shifts.
• Translate competitive insights into practical outputs (battlecards, objection handling, “why Ketch” proof points).
• Capture and synthesize feedback from Sales, Partners, Customers, and the market.
• Turn insights into recommendations for Product and the broader GTM team (what’s resonating, what’s confusing, what’s missing).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed