Product Marketing Lead – Life Insurance Marketing Team

USAA • San Antonio, NC

3d • Hybrid

About The Position

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity USAA is seeking a dedicated Product Marketing Lead to join the Life Insurance Marketing Team. As a Product Marketing Lead, you will support the end-to-end marketing strategy for Life Company products. You will lead how we go to market for a product line, partner with internal business partners, leaders and subject matter experts as well as external agency partners that support creative & campaign development. You will use data to drive your recommendations and decisions and represent marketing actions as part of the end-to-end product sales funnel. You will be responsible for making budget & allocation decisions and deliver performance analysis, results and recommendations to Life Company leadership. The Product Marketing team sets the strategic plan for marketing support and acquisition of Life Company products. Product marketers work with Creative, Channel Management, Digital and analytics partners to develop the marketing vision, messaging and implementation driving member activity throughout all levels of the sales funnel. Successful team members are highly collaborative, are performance motivated and work well in a matrix-leader environment. Personal accountability and being results oriented are a must. The Product Marketing team acquires new accounts, shapes and implements product-specific marketing strategies, focus on performance metrics, and deliver measurable results. Product marketers accelerate growth through continuous test-and-learn agenda, improvement of paid marketing efforts, and expert allocation of marketing investments. The team will ideate, plan, launch, measure, and optimize marketing campaigns to drive sustainable growth at efficient Cost per Account (CPAs). Accountable for a large marketing budget and will collaborate closely with internal stakeholders such as Brand, Product, Risk, and Analytics to drive growth via both new-to-USAA members as well as cross-selling to existing members. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position will be based on the San Antonio, TX; Colorado Springs, CO; Tampa, FL; Charlotte, NC; Chesapeake, VA. or Plano, TX. campus . Relocation assistance is not available for this position.

Requirements

• Bachelor of Arts, Bachelor of Business Administration OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree. (Total of 12 years of experience without Bachelor degree of Arts or Bachelor of Business Administration )
• 8 years of relevant work experience in financial services with hands-on experience in conversion channels (i.e.: Paid Search, Affiliates, Direct Mail).
• Extensive experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Strong business acumen in the areas of business operations, industry practices and emerging trends.
• Ability to seek and analyze data from variety of resources to support marketing decisions and alignment with key stakeholders.
• Proficiency in Product Marketing, including providing input into growth objectives, developing marketing plans, performance reporting, and driving incremental growth consumer definition, situation assessment, financial analysis, and marketing strategy.
• Understanding of specific laws and rules that govern consumer products.
• Demonstrated proficiency with marketing data analytics, including the ability to analyze and evaluate information.
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
• Ability to exercise appropriate judgment by using information and knowledge to make timely, effective decisions.
• Ability to work independently and with minimal supervision.
• Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.

Nice To Haves

• US military experience through military service or a military spouse/domestic partner
• Deep Financial Services, Financial Advice and Financial Planning product knowledge, prior direct sales or financial services product marketing management
• Proven marketing track record, experience delivering and/or managing a full funnel marketing effort
• A strategic mindset, particularly adept at navigating and influencing stakeholders.
• Exceptional ability to rapidly assess and resolve complex problems.
• Ability to present comfortably to senior executive leadership.
• Advanced degrees, certifications or designations related to business, marketing, financial services or financial planning

Responsibilities

• Leads the planning for a fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
• Leads the development and implementation of marketing plans and campaigns to build and deepen USAA’s relationship with existing members, and drive acquisition of new members.
• Provides input into the management of the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale.
• Leads the development of the digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
• Models behaviors that support and embrace safe & sound business practices at scale.
• Knowledge of product related regulations, and risk and compliance requirements.
• Leverages external knowledge regarding the digital space, and networks with external partners to inspire out-of-box thinking.
• Keep USAA brand and mission to serve the military community at the forefront of new marketing practice.
• Provides coaching and training to team members.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Benefits

• At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals. For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level