Product Marketing Lead

CollegeVine

2d•Remote

About The Position

As a Product Marketing Lead at CollegeVine, you will own the end-to-end product marketing motion for our AI platform. You are accountable for creating legibility between Product, GTM, and the market — ensuring we build the right things, tell a clear and credible story, and drive measurable adoption and revenue impact. This role sits at the center of Product, Engineering, Forward Deployed Engineering (FDE), Sales, and Customer Success. You represent the voice of the customer and the business in every product narrative decision, and you operate as the DRI for launches, positioning, and product-led growth outcomes. This role is ideal for someone who thrives in ambiguity, enjoys 0 → 1 marketing problems, and wants to deeply shape how a fast-evolving AI platform is understood, adopted, and scaled in a complex, regulated industry.

Requirements

High-agency, hungry, first principles thinker
At least 2 years of experience in product marketing at a fast-paced startup (preferably Series C or before)
Grade-A Professional who is highly organized, prepared, and delivers high-quality work on time

Responsibilities

Own product positioning and narrative end to end
Develop and maintain clear positioning, messaging, and value propositions grounded in real customer pain and outcomes.
Be the source of truth for what we sell, who it’s for, and why it matters, ensuring consistency across Sales, CS, BD, Marketing, and Product conversations.
Translate complex AI capabilities into simple, credible, and differentiated stories for higher education leaders.
Lead product launches and go-to-market execution
Own the successful launch of all major product releases, ensuring 100% of launches land in visible external and internal channels (LinkedIn, newsletters, email, sales enablement, conferences, webinars, and partner communications).
Coordinate launch planning across Product, Eng, FDE, GTM, and Marketing to ensure launches are timely, compelling, and adopted.
Create launch assets, enablement, and narratives that drive both excitement and real usage
Be the connective tissue between Product, GTM, and the market
Stay deeply embedded with Product and Engineering to shape roadmaps, surface customer insights, and help prioritize work that drives real value (“ship delight”).
Partner closely with Sales and Customer Success to ensure new capabilities are understood, usable, and sellable.
Build a reliable feedback loop from Product / Eng / FDE → GTM → Market to continuously refine messaging and strategy.