About the position
Are you a driven individual looking to advance your career representing an innovative, fast-growing company? Would you be excited to develop your skills and learn more about the compensation industry? Salary.com is looking to add a smart, energetic, and self-motivated Product Marketing Analyst Lead to our amazing team! We are the leading consumer and enterprise resource for compensation data, software, consulting, and education. For over 25 years, we have not only helped people understand their worth - we've also helped organizations attract and retain top talent by enabling smarter pay decisions. Today, Salary.com serves more than 8,000 customers and millions of consumers each year by connecting them with critical pay, benefits, and career data, technology, and resources. We are recognized by leading industry analysts as having the most innovative software platform in our space.
Responsibilities
- Conduct market research, competitive analysis, and customer insights to identify opportunities and threats.
- Create and manage comprehensive go-to-market strategies for new product launches, including pricing, distribution, and marketing plans.
- Support new product launches and point releases of existing products; manage the cross-functional implementation of the plan and report on the success of the campaign.
- Collaborate with Sales, Product Management, Solution Consultants to determine product marketing needs.
- Identify, create, review, and edit content for various channels including emails, product collateral, case studies, whitepapers, presentations with minimal editing to publish.
- Ensure execution of sales enablement programs including buyer experience content and training sessions.
- Ability to qualify a prospect or customer during a call or at a trade show, discuss the elevator pitch for our solutions.
Requirements
- Bachelor's Degree in Marketing or related field.
- 3-5 years in B2B marketing or equivalent education.
- Working toward functionally related certifications or advanced degrees.
- Previous experience in the HR tech industry is a plus.
Nice-to-haves
- Advanced degrees a plus.
Benefits
- 10 paid holidays and generous paid vacation time
- Free on-site lunch, snacks, and drinks
- Cell phone reimbursement
- Robust benefit plan including Medical, Dental, Vision, Life, Disability coverage
- 401K with 6% Company match
