About the position
This Product Marketing Manager for ProjectSight will work across different organizational departments, including product management, sales, e-commerce, operations and marketing to drive the adoption and growth of a defined portfolio. We are looking for a Product Marketing Manager to lead the go-to-market strategy for Trimble’s Construction Project Management solutions, specifically ProjectSight. In this role, you will be the voice of the customer, driving product adoption and growth by understanding customer needs, market trends, and competitive landscapes. We are looking for a problem solver capable of bringing insight and influence into how they operate with internal operational teams. You will collaborate cross-functionally with product management, sales, and marketing teams to develop compelling messaging, value propositions, and enablement materials.
Responsibilities
- Own and drive the product marketing responsibility for ProjectSight; aligning with the product vision and understanding user/buyer personas.
- Build strong, inclusive cross-functional partnerships with product management, sales, marketing, and learning and enablement teams to execute go-to-market strategies, product launches, and research initiatives.
- Define and execute comprehensive go-to-market plans, including facilitating cross-functional meetings and ensuring alignment across teams.
- Develop differentiated messaging and value propositions for ProjectSight, including messaging framework documentation and related collateral such as datasheets and brochures.
- Conduct quantitative and qualitative market research to understand and present on industry trends, customer needs, buyer personas, and the competitive landscape, informing strategy and strengthening the Construction Project Management portfolio.
- Develop, present, and implement product pricing and packaging strategies.
- Collaborate with the learning and enablement team to create sales enablement materials and courses specific to the portfolio.
- Enable and collaborate with the marketing team to execute key marketing deliverables that articulate value propositions and drive pipeline and bookings.
- Understand the competitive landscape for ProjectSight and the Construction Project Management market, and articulate key differentiators.
- Present at trade shows and other industry events on ProjectSight.
- Interpret internal/external business challenges and recommend best practices to improve product marketing processes.
Requirements
- BS/BA degree, preferably in marketing or business.
- 5-7 years in a product marketing or related role.
- Ability to operate independently and manage multiple projects.
- Strong understanding of product marketing best practices and principles.
- Excellent written and verbal communication skills.
- Strong research capabilities with the ability to analyze and integrate information into actionable insights.
- Collaborative attitude and ability to work across multiple remote teams.
- Enjoys learning - passionate about understanding customer problems.
- Demonstrates good judgment in selecting methods and techniques for obtaining solutions.
Nice-to-haves
- Experience in the B2B software market and the construction industry.
- Experience conducting customer interviews, onsite visits, and presenting at trade shows.
- Experience with freemium product offerings and product-led growth strategies.
- Experience with eCommerce and direct sales go-to-market channels.
- Experience with Gemini and Notebook LM AI platforms.
Benefits
- Medical, Dental, Vision, Life, Disability insurance.
- Time off plans and retirement plans.
- Tax savings plans for health, dependent care and commuter expenses.
- Paid Parental Leave.
- Employee Stock Purchase Plan.
