Product Marketing Manager - Agriculture/Construction/Industrial

About the position

The Specialty Division of Titan International is seeking a driven and innovative Assistant Product Manager. Based in our Franklin, TN office or possibly at another Titan location, this role focuses on leveraging market data and analytics to shape product strategies for our Agricultural and Construction sectors for Carlstar and Specialty brands. The goal is to enhance sales support for the OEM and Aftermarket teams, reach new markets, and expand sales opportunities through product development and innovation.

Responsibilities

• Collaborate with the Product Manager to implement product strategies and goals, providing insights and recommendations.
• Conduct market research and competitive analysis to inform product development.
• Manage product development projects, ensuring that timelines and objectives are achieved.
• Provide the Product Manager regular reports on product performance, customer feedback, and market trends.
• Provide technical assistance to customers and sales teams, address inquiries, and resolve product-related issues efficiently.
• Conduct engaging presentations and demonstrations to highlight product benefits to potential customers.
• Develop and conduct training programs, ensuring customers understand and use our products effectively.
• Work closely with clients to optimize the application and utilization of our products.
• Collect and analyze customer feedback to identify opportunities for product improvements and new features.
• Create and maintain comprehensive technical documentation, including user manuals and FAQs, core production spec data, and technical information needed by marketing.
• Partner with R&D, sales, and marketing teams to ensure that products meet customer needs and align with market trends.
• Assist in the testing and validation phases to ensure high-quality and performance standards.
• Promptly identify and resolve technical issues related to product applications.
• Establish and maintain strong customer relationships to ensure satisfaction and loyalty.

Requirements

• A bachelor’s degree in engineering or a related technical field is required.
• At least 5 years of experience in Product Engineering, preferably within Agricultural, Construction, or Industrial OEM equipment.
• A deep understanding of the specialty tire, wheel, or track business.
• A strong background in the Agricultural, Construction, and Industrial specialty tire and wheel sectors is highly desirable.
• Excellent organizational, problem-solving, and communication skills, both written and oral, are essential.