About The Position

HiddenLayer is entering an exciting new chapter in our company history, and we are seeking a Product Marketing Manager to drive positioning, messaging, and go-to-market strategy for our AI Security platform. In this role, you’ll help define and communicate the category of AI security—translating complex adversarial AI threats and technical capabilities into compelling value for customers, analysts, and the broader cybersecurity market. As Product Marketing Manager, you will serve as the strategic bridge between Product, Threat Research, Sales, and Marketing—owning how we bring new capabilities to market and clearly articulate how HiddenLayer protects generative AI and agentic systems from cybersecurity threats. This is a high-impact role in a fast-moving, emerging category. HiddenLayer protects the world’s most valuable technologies from adversarial AI attacks. We were founded by AI professionals and security specialists with first-hand experience of how insidious adversarial AI attacks can be to detect and defend against. Determined to prove that these attacks were preventable, the team developed a unique, patent-pending, productized solution to support organizations in accelerating their adoption of AI securely. Our dedication to innovation has been recognized by prestigious awards such as RSA's Innovation Sandbox Winner, CB Insights AI 100, CyberTech 100, and SC's Most Promising Early-Stage Start-up.

Requirements

  • Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or related field.
  • 5+ years of experience in product marketing, preferably in cybersecurity, AI/ML, SaaS, or enterprise software.
  • Strong understanding of cybersecurity principles and/or AI/ML concepts.
  • Experience launching technical products in emerging or category-creating markets.
  • Demonstrated ability to craft differentiated positioning and messaging frameworks.
  • Experience developing sales enablement and competitive intelligence materials.
  • Excellent written and verbal communication skills with the ability to simplify complex technical topics.
  • Ability to collaborate cross-functionally across Product, Engineering, Threat Research, Sales, and Marketing.
  • Analytical mindset with the ability to interpret market data and customer insights.

Nice To Haves

  • Experience with AI/ML security, MLOps, or adversarial AI concepts.
  • Experience working in venture-backed startups or high-growth environments.
  • Familiarity with enterprise cybersecurity buyers and sales cycles.

Responsibilities

  • Develop and refine product positioning and messaging that clearly articulates HiddenLayer’s differentiation in AI security.
  • Translate adversarial AI research, MITRE ATLAS mappings, and technical detection capabilities into customer-centric value propositions.
  • Define and evolve our category narrative as the AI threat landscape matures.
  • Own end-to-end go-to-market strategy for new product launches and feature releases.
  • Partner with Product Management to ensure launch readiness across Sales, Marketing, Customer Success, and Partner teams.
  • Develop launch plans, enablement materials, and campaign messaging to drive pipeline and adoption.
  • Create compelling sales tools including pitch decks, battlecards, one-pagers, solution briefs, and objection-handling guides.
  • Enable Sales and Sales Engineering teams with clear, differentiated messaging.
  • Participate in strategic deals and customer conversations as a subject matter expert when needed.
  • Conduct ongoing competitive analysis and track emerging players in AI security, MLOps, and cybersecurity.
  • Monitor adversarial AI trends and evolving threat research to inform messaging and strategy.
  • Develop competitive battlecards and positioning frameworks.
  • Support analyst relations by developing briefing materials and participating in analyst inquiries.
  • Contribute thought leadership content including blogs, whitepapers, webinars, and conference messaging.
  • Help position HiddenLayer as the leader in AI security.
  • Partner with Customer Success and Sales to gather customer feedback and validate messaging.
  • Develop case studies and customer stories that highlight measurable impact and business value.

Benefits

  • Fully Remote: We are a completely remote global team. Though we’re distributed, we are intentional about getting the team together a couple of times a year. We offer a generous stipend for your home office setup, annual upgrades to ensure you have a comfortable workspace and a monthly stipend for internet/phone expenses.
  • Comprehensive Health & Wellness Benefits: Better than your average startup healthcare benefits. With five options to choose from, of which are fully subsidized by HiddenLayer, we offer a variety of options to fit each person’s needs. We also offer vision, dental, and 401k offerings.
  • Flexible Time Off: Enjoy unlimited and flexible time off for all salaried employees, in addition to 15 paid company holidays.
  • Commitment to Learning and Development: We support personal growth and education through a dedicated L&D fund that can be used for training, conferences, certifications and industry events.
  • Diversity, Equity, and Inclusion: We are committed to building a diverse team with individuals from various backgrounds, experiences, abilities, and perspectives, and we are proud to be an equal opportunity employer.
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