About the position
The OpenAI API enables organizations of all sizes—from startups to enterprises—to power their products and experiences with AI. As a member of the API product marketing team, you will be responsible for developing launch strategies that drive adoption of OpenAI’s APIs, developer tools, and models among developers and businesses. This includes making sure we are building and launching the right products for our customers, deeply understanding our customers and the competitive landscape, thinking strategically about how we bring new products to market, leading cross-functional teams in launch planning, and tracking post-launch metrics and customer feedback. This role offers the unique opportunity to shape the way we position and launch AI technology to the world.
Responsibilities
- Build launch strategies for our APIs, developer tools and models, including bringing a clear perspective on product-market fit, developing messaging and competitive positioning, being strategic about launch moments and announcement content, leading cross-functional teams in launch planning, and tracking post-launch metrics and customer feedback.
- Deeply understand our customers by talking to developers and business decision makers regularly, conducting market research, listening to Gong calls, and having regular touchpoints with our Sales, Solutions Engineering, Developer Experience, and Data Science teams.
- Develop an informed opinion on what we should build and launch for developers and businesses, bringing a perspective to Product and Engineering teams to inform the product roadmap.
- Create compelling customer-facing content such as blogs, emails, tweets and landing pages alongside the Developer Experience, PR and Design teams.
- Create GTM enablement materials and lead product trainings for Sales and Solutions Engineering teams, acting as a liaison between Sales and Product teams.
- Understand the objectives of the API business and think strategically about how product marketing can drive growth, across both top-of-funnel awareness and long-term retention.
Requirements
- 5+ years of experience in product marketing, 8+ years of work experience overall
- Proven experience in marketing highly technical products (preferably APIs) to business decision makers and developers
- Collaborate with cross-functional teams regularly, including Product, Sales, Solutions Engineers, Developer Experience, PR, and Design/Web
- Exceptional written and verbal communication skills, including the ability to simplify complex technical concepts for a broader audience
- Excellent storytelling skills, with the ability to take a horizontal, technical product and translate it into compelling sales assets, content, customer stories, videos, etc.
- Develop effective field enablement assets, including demos, one-pagers, and slides, and runs training sessions for hundreds of people
- Strong analytical and research skills to prioritize customer segments, personas, and use cases, and package up insights for product roadmapping
- Outstanding project management capabilities, and the skill to coordinate various work streams and partners
- Thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
- A deep curiosity and forward-thinking approach—rooted in data, but driven by intuition honed from experience
- Passionate about the transformative potential of AI, and considerate of its societal implications
