Product Marketing Manager - Apparel

Columbia Sportswear Company • Portland, OR

4d • Hybrid

About The Position

ABOUT THE POSITION Our mission at Columbia Sportswear is to unlock the outdoors for everyone. We are looking for a passionate and strategically minded Apparel Product Marketing Manager to lead product marketing initiatives across outerwear, sportswear, lifestyle and end use-based business categories. This role is ideal for someone with a strong track record of success in product marketing, a passion for outdoor performance & style, and who understands the unique needs of hikers, trail runners, skiers, anglers, and outdoor enthusiasts alike. You’ll reflect the voice of the consumer, shaping product stories that resonate with target audiences, and drive brand loyalty. HOW YOU’LL MAKE A DIFFERENCE Outdoor-Focused Product Positioning: Craft compelling product narratives that highlight performance, style, durability, sustainability, and innovation tailored to outdoor consumers. Go-to-Market Leadership: Drive seasonal GTM strategies for outdoor apparel collections, ensuring alignment across product, brand, and commercial. Consumer & Market Insights: Analyze outerwear and sportswear market trends, consumer behaviors, and competitor activity to inform product development and marketing strategies. Product Lifecycle Management: Oversee the full lifecycle of outerwear and sportswear products—from concept to launch, ensuring alignment with brand and long-term business goals. Sales Enablement: Develop tools and training for sales teams and retail partners that highlight technical features, use cases, and brand storytelling to enable sell-in. Cross-Functional Collaboration: Work closely with Consumer Insights, Product Creation, Product Line Managers, Designers, Merchants, and Digital Marketing to ensure cohesive and authentic messaging. Performance Analysis: Track product and campaign performance, consumer feedback, and sell-through data to refine future strategies. YOU ARE: A collaborator, communicator, and an effective presenter of strategies and storytelling Someone with a deep understanding of the outdoor industry and consumer mindset A strong project manager with cross-functional leadership skills Naturally curious, with a hunger to keep learning YOU HAVE A passion for outdoor activities such as hiking, snow sports, trail running, angling, or backpacking

Requirements

• A passion for outdoor activities such as hiking, snow sports, trail running, angling, or backpacking
• Bachelor’s degree in marketing, Business, or related field
• 8+ years of professional experience in marketing and/or product marketing, preferably in active/outdoor apparel, or gear
• Experience with technical product storytelling and performance marketing, ideally in the active/outdoor apparel industry
• Excellent communication and presentation abilities
• Data-driven with experience using analytics, data, & presentation tools (e.g., Excel, PowerPoint, etc.)
• Experience with DTC and specialty outdoor retail channels
• Familiarity with PLM systems and digital asset management tools
• Knowledge of product development and insight-driven marketing

Responsibilities

• Craft compelling product narratives that highlight performance, style, durability, sustainability, and innovation tailored to outdoor consumers.
• Drive seasonal GTM strategies for outdoor apparel collections, ensuring alignment across product, brand, and commercial.
• Analyze outerwear and sportswear market trends, consumer behaviors, and competitor activity to inform product development and marketing strategies.
• Oversee the full lifecycle of outerwear and sportswear products—from concept to launch, ensuring alignment with brand and long-term business goals.
• Develop tools and training for sales teams and retail partners that highlight technical features, use cases, and brand storytelling to enable sell-in.
• Work closely with Consumer Insights, Product Creation, Product Line Managers, Designers, Merchants, and Digital Marketing to ensure cohesive and authentic messaging.
• Track product and campaign performance, consumer feedback, and sell-through data to refine future strategies.

Benefits

• Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match.
• Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services.
• We have extensive wellness benefits, employee discounts and a generous time off program available.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level