Product Marketing Manager, Consumer

Anthropic•San Francisco, CA

8d•Hybrid

About The Position

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. We're looking for a Product Marketing Manager, Consumer to make Claude the preferred AI for individual users. You'll own product marketing for Claude's core consumer experience and serve as the primary marketing partner to our consumer product team. This role sits at the intersection of product, growth, and brand: you'll shape how individual users discover, try, and fall in love with Claude through compelling positioning, sharp launches, and consumer-grade storytelling. You'll partner closely with our consumer growth team to drive acquisition and activation, and co-own Claude's consumer brand expression with our brand team. If you're a consumer marketer who wants to define how a generation adopts AI in their daily lives, this is the role.

Requirements

Have 7+ years of product marketing experience working for technology startups, with significant time on consumer products (applications, software, platforms) used by millions of individuals
Have driven measurable growth in user acquisition, activation, or retention through marketing
Are a strong writer who can craft compelling positioning, messaging, and copy — not just strategy decks
Have experience partnering closely with product and growth teams on launches and experiments
Know how to work with brand and creative teams to develop consumer-facing campaigns that are both on-brand and effective
Are comfortable with data and metrics — you can hold your own in a conversation about funnels, experimentation, and growth levers
Thrive in fast-moving environments where the playbook hasn't been written yet

Nice To Haves

Experience marketing a product during a category-defining moment — when the market was still being shaped
Background working with subscription or freemium business models
Experience with mobile product marketing
Familiarity with AI products, though deep consumer marketing instinct matters more than AI expertise
A portfolio that demonstrates both strategic thinking and hands-on execution

Responsibilities

Own product marketing for our chat surface — positioning, messaging, launches, and lifecycle for Claude's core consumer experience across web and mobile
Serve as the primary marketing partner to the consumer product team, embedded in product planning and roadmap discussions
Partner with the consumer growth team on acquisition and activation strategies, ensuring marketing and growth efforts are aligned and compounding
Co-own consumer brand expression with the brand team — shape how Claude shows up for individual users across all touchpoints
Lead GTM for major consumer launches — new features, plan changes, and product moments — coordinating across product, growth, brand, comms, and social
Develop and maintain consumer positioning and messaging that differentiates Claude for individual users in a crowded market
Build deep understanding of consumer segments and user motivations through research, data, and direct user engagement
Define and track consumer marketing KPIs in partnership with growth