About the position
At Webex by Cisco, we are laser-focused on capturing the $17B cloud contact center market opportunity and are growing a world-class team to help us get there! Webex Contact Center is a “big bet” product for Cisco, and this is a unique opportunity for a seasoned product marketing manager to have a big impact at a Fortune 100 company and further accelerate our continued rapid category market share growth. As part of our customer experience solution offering in our market-leading collaboration portfolio, Webex Contact Center provides the capability to connect and personalize every interaction a customer has with a business - from proactive digital communications, to self-service, to human engagement - all with our AI-powered, customer-trusted platform. This is a high-impact, results-oriented role in the Webex Marketing organization, where you will work collaboratively with Product Management, Sales, Go-To-Market, and cross-functional Marketing teams (Solutions, Devices, Customer Advocacy, Brand, Integrated Marketing) in support of our business goals for Webex Contact Center. This position is eligible to be fully remote where applicable.
Responsibilities
- Spearhead initiatives such as development and communication of product messaging and positioning.
- Amplify ongoing product innovations through launches and event presentations.
- Create buyer journey messaging and supporting content.
- Develop tools for sales and partner enablement.
- Maintain a deep understanding of market dynamics, customer insights, competitive landscape, and go-to-market strategies.
- Develop compelling marketing plans, differentiated value propositions, use cases, product positioning, and customer-focused messaging.
- Lead product marketing launches including press releases, launch materials, customer presentations, and sales training materials.
- Ensure clarity and conciseness in product communications.
- Create materials and narrative to enable sales and partners to communicate product and feature momentum.
- Work with integrated marketing, brand, social, creative, content, and demand generation teams to develop content and assets.
- Provide messaging and positioning and serve as product and business strategy and industry SME.
- Collaborate with the analyst relations team on key reports.
- Orchestrate the marketing mix and marketing programs to generate awareness, pipeline, opportunity, and loyalty.
- Report measurement of marketing campaign, program, project, asset efficiency and adoption.
Requirements
- 10+ years of proven experience in tech product marketing.
- Previous experience working with on premise migration efforts, cloud implementations, and AI within contact centers.
- Bachelor's degree in marketing, business, or relevant field.
- B2B SaaS / software career experience and direct experience in customer experience / contact center software.
- Highly creative and strong problem solver.
- Strong writing, graphic and analytics skills.
Nice-to-haves
- Experience in storytelling and simplicity of messaging and design.
- Comfortable working in a fast-paced environment with large cross-functional teams.
Benefits
- Quality medical, dental and vision insurance.
- 401(k) plan with a Cisco matching contribution.
- Short and long-term disability coverage.
- Basic life insurance.
- Numerous wellbeing offerings.
- Paid holidays and vacation time off.
- Sick time off policy.
- Paid time away for critical or emergency issues.
- Additional paid time to volunteer and give back to the community.
