About the position
Manage Content marketing and events for the External Fulfillment team focused on 3rd party sellers on Amazon. Create go-to-market campaigns or increase adoption of products that are launched. You will impact the businesses of thousands of sellers by influencing them to adopt features that can help their businesses grow. You will engage with multiple product managers to understand their product roadmap and help determine and execute communication campaigns across multiple channels and seller segments. You will manage both one-off campaigns as well as long-term automated marketing journeys. You will also coordinate and manage our event strategy at 3rd party industry conferences and Amazon's flagship US conference: Accelerate. This will entail creating a roadmap of events, managing and allocating budget, determining creative activations, and executing org wide presence at events.
Responsibilities
- Manage marketing initiatives which are aligned to the broader strategy of the External Fulfillment team.
- Design content for communication campaigns across multiple channels and tools.
- Define requirements and data plug-ins to trigger campaign automation.
- Engage with legal and technical stakeholders to set up requirements to automate campaigns.
- Analyze input data to create audience segmentation and measure campaign execution.
- Manage agency/vendor deliverables, ensuring quality, accuracy, launch dependencies and timelines.
- Influence campaigns to reflect product(s) value propositions and drive adoption.
- Support coordination with marketing teams from other Marketplaces within Amazon.
- Coordinate presence at industry events, owning the roadmap of events and proposing creative activations.
Requirements
- 4+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
- Experience managing and measuring marketing performance in various channels.
- Experience with paid media and owned and operated channels (i.e. email, onsite, etc.).
Nice-to-haves
- Experience managing external partners to develop marketing programs.
- Experience presenting ideas to various levels of an organization to gain support for initiatives.
- Usage of internal Amazon marketing tools such as Pardot & Knak.
Benefits
- Full range of medical, financial, and/or other benefits.
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package.
