Product Marketing Manager, Customer Marketing

Deepgram

About The Position

Deepgram is looking for a Product Marketing Manager, Customer Marketing to build and own our customer storytelling and advocacy engine. You’ll sit within Product Marketing and partner closely with Sales, Customer Success, Product, RevOps, BD, and Partner Marketing to turn real customer outcomes into high-impact proof points that drive pipeline, win rates, and expansion. This role is both builder and operator: you’ll create the systems, processes, and programs that make it easy to source customer stories, activate advocates, and deliver assets that Sales and CS actually use.

Requirements

3–5 years of experience in customer marketing, advocacy, or related roles in B2B SaaS
Proven experience producing case studies end-to-end (sourcing → interview → writing → approvals → publication)
Experience building and managing a customer advocacy pipeline in partnership with Sales/CS
Strong writing skills with the ability to adapt for different audiences (enterprise, technical, business)
Solid project management skills; able to run multiple programs simultaneously
Experience creating content that Sales and CS teams actively use

Nice To Haves

Experience in AI/ML, developer tools, API-first products, or voice/speech technology
Background supporting sales enablement with customer proof (e.g., vertical stories, battlecards)
Familiarity with tools like Salesforce, HubSpot, G2
Experience with video testimonials, webinars, or customer co-marketing
Experience in high-growth startups building programs from scratch

Responsibilities

Own the customer storytelling engine
Build and run the end-to-end pipeline: source customers, conduct interviews, write case studies, manage approvals, and publish assets
Organize content by industry, use case, and persona so Sales and partners can easily find and use it
Build and scale the customer reference program
Recruit and manage a pool of referenceable customers in partnership with Sales and CS
Create a simple system for AEs/AMs to quickly find and activate the right reference
Track utilization and influence on deals
Drive third-party reviews (G2, Gartner Peer Insights)
Design scalable, low-lift programs with CS and Marketing Ops to increase review volume and quality
Balance growth with strong customer experience
Create customer-facing enablement content
Develop onboarding guides, adoption playbooks, product updates, and newsletters
Partner with Product, CS, and Growth to drive adoption, usage, and expansion
Support “Powered by Deepgram” and co-marketing efforts
Coordinate quotes, approvals, and customer participation across launches, events, and partner campaigns
Work closely with BD and Partner Marketing to amplify customer stories
Measure and improve impact
Track key metrics: Case study production and usage Reference program utilization Deal influence Review growth and quality
Share insights with Sales, CS, and leadership to continuously improve programs