About the position
At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS's in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers. Within our fast-growing retail media network, CVS Media Exchange (CMX), we are seeking a Product Marketing Manager to support the pharmaceutical vertical. This leader is responsible for developing and executing comprehensive marketing and sales enablement strategies that work backwards from the needs of our customers and drive awareness and adoption of our pharmaceutical vertical solutions. In this role, you will partner with cross functional teams to conduct research to shape the product strategy and roadmap, develop go-to-market strategies, product positioning, and messaging, and craft materials for Sales and external stakeholders to drive product adoption.
Responsibilities
- Craft and execute product-specific marketing plans and strategies to advance pharmaceutical focused media positioning and adoption
- Develop client-centric product narrative to ensure continuity of messaging and presentation of product value and benefits
- Provide guidance to the product team on their go-to-market strategy and identify channels, tactics, and content for campaigns
- Build marketing and sales enablement that translate technical information into commercially relevant assets including presentations, product videos
- Be the advocate and voice of the customer by leveraging primary and secondary research to get a deeper understanding of our customer segments and markets and sharing with internal teams
Requirements
- 4+ years of marketing experience, preferably in a regulated / health industry
- 3+ years cross-functional leadership experience
- 2+ years of media or agency experience
Nice-to-haves
- Experience in product marketing for digital advertising, pharmaceutical or biotech
- Clear understanding of the media landscape and solid understanding of advertising ecosystem and platforms
- Proven ability to work cross functionally with product management, marketing and sales teams
- Excellent communication skills in both written and oral forms across a diverse audience base
- Structured thinker and analytical, comfortable mining and utilizing data for strategy and collateral creation
- Self-motivated and embrace working in a continuously evolving, fast-paced environment
Benefits
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
- Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility
