About the position
KLA is seeking a highly driven Product Marketing Manager who will be responsible for EBeam account/customer management strategies which includes working with sales teams to define penetration strategies, formulate competitive responses and manage tool evaluations and competitive run-offs resulting in product penetration, adoption and growth in customer fabs. The position will encompass analyzing customer requirements, understanding customer alternatives to meeting their requirements and competition analysis. She/he will develop the market forecast, identify growth opportunities, and develop collateral, and provide sales support. The selected Product Marketing Manager will; Direct the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing. Monitor the development of business plans, and manage lifecycles and product positioning in the marketplace. Reduce broad concepts and business strategies into structured product marketing plans. Oversee market research, monitor competitive activity, and identify customer needs. Interact with engineering, manufacturing and sales to enhance existing product(s) or product line(s). Help define new product requirements and business plans. Be required to travel to Asia - ~25%.
Responsibilities
- Develop EBeam account/customer management strategies.
- Work with sales teams to define penetration strategies.
- Formulate competitive responses and manage tool evaluations.
- Analyze customer requirements and understand customer alternatives.
- Conduct competition analysis.
- Develop market forecasts and identify growth opportunities.
- Create marketing collateral and provide sales support.
- Direct the development of company market requirements for specific products.
- Monitor the development of business plans and manage product lifecycles.
- Oversee market research and monitor competitive activity.
- Interact with engineering, manufacturing, and sales to enhance products.
- Help define new product requirements and business plans.
Requirements
- Master's Level Degree or work experience of 6 years.
- Bachelor's Level Degree or work experience of 7 years.
Benefits
- Medical, dental, vision, life, and other voluntary benefits.
- 401(K) including company matching.
- Employee stock purchase program (ESPP).
- Student debt assistance.
- Tuition reimbursement program.
- Development and career growth opportunities.
- Financial planning benefits.
- Wellness benefits including an employee assistance program (EAP).
- Paid time off and paid company holidays.
- Family care and bonding leave.
