Product Marketing Manager, Enterprise

About the position

As the Product Marketing Manager focused on driving adoption at scale, you’ll own the end-to-end go-to-market strategy to grow product awareness, usage, and expansion—especially among fast-scaling engineering orgs building mission-critical software. You’ll work cross-functionally to distill complex information into clear, compelling messaging that resonates with developers and engineering leaders alike—showcasing a deep understanding of the product, audience, and the high-stakes environments they operate in.

Responsibilities

• Support the product marketing strategy and go-to-market approach to drive adoption across high-growth, high-complexity engineering teams—especially those building AI-powered products, managing customer-critical workflows, or owning core reliability.
• Be the voice of the customer. Understand their needs, pains, and priorities—especially in orgs where debugging at scale, ensuring uptime, and catching silent failures can make or break the business.
• Craft concise, benefits-driven messaging. Develop value propositions for developers, platform teams, and engineering leaders that don’t sound like marketing.
• Become BFFs with developers. Ride shotgun with Sales Engineers to create educational content and tools that get growing teams to rethink their observability setup.
• Plan and coordinate product launches and adoption campaigns across multiple channels, with the goal of deepening usage in orgs where reliability, performance, and scale matter most.
• Build and execute campaigns that support adoption in complex, cross-team engineering environments.
• Monitor trends in AI, developer tooling, and software development at scale to inform product and engineering decisions.
• Collaborate with PMs, EMs, Biz Ops, Sales, and Customer Success to improve product flows, adoption metrics, customer impact, and go-to-market alignment.

Requirements

• 5+ years in product marketing and a proven track record of success with technical content strategy and creation.
• Experience working closely with a software development process and/or familiarity with developer teams.
• Ability to prioritize competing opportunities and balance customer needs versus business priorities.
• Stellar written and verbal communication skills.
• A pinch of snark, sass, and humor. 2 cups of flexibility. A heaping serving of ambition wrapped in fondant of humility.

Nice-to-haves

• Developer relations or community experience is a plus.
• Bonus points for being a developer in a past life.

Benefits

• Base salary range of $150,000 to $190,000.
• Eligible to participate in Sentry’s employee benefit plans/programs including incentive compensation, equity grants, paid time off, and group health insurance coverage.