Sentryposted 4 days ago
$150,000 - $190,000/Yr
Mid Level
Hybrid • San Francisco, CA
Publishing Industries

About the position

As the Product Marketing Manager focused on driving adoption at scale, you'll own the end-to-end go-to-market strategy to grow product awareness, usage, and expansion-especially among fast-scaling engineering orgs building mission-critical software. You'll work cross-functionally to distill complex information into clear, compelling messaging that resonates with developers and engineering leaders alike-showcasing a deep understanding of the product, audience, and the high-stakes environments they operate in.

Responsibilities

  • Support the product marketing strategy and go-to-market approach to drive adoption across high-growth, high-complexity engineering teams-especially those building AI-powered products, managing customer-critical workflows, or owning core reliability.
  • Be the voice of the customer. Understand their needs, pains, and priorities-especially in orgs where debugging at scale, ensuring uptime, and catching silent failures can make or break the business.
  • Craft concise, benefits-driven messaging. Develop value propositions for developers, platform teams, and engineering leaders that don't sound like marketing.
  • Become BFFs with developers. Ride shotgun with Sales Engineers to create educational content and tools that get growing teams to rethink their observability setup.

Requirements

  • 5+ years in product marketing and a proven track record of success with technical content strategy and creation.
  • Experience working closely with a software development process and/or familiarity with developer teams.
  • Ability to prioritize competing opportunities and balance customer needs versus business priorities.
  • Stellar written and verbal communication skills.
  • A pinch of snark, sass, and humor. 2 cups of flexibility. A heaping serving of ambition wrapped in fondant of humility.

Nice-to-haves

  • Developer relations or community experience is a plus.
  • Bonus points for being a developer in a past life.

Benefits

  • Base salary range of $150,000 to $190,000.
  • Eligible to participate in Sentry's employee benefit plans/programs including incentive compensation, equity grants, paid time off, and group health insurance coverage.
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