Product Marketing Manager, ESGI

About the position

As the Product Marketing Manager, you will drive market adoption and financial growth by transforming deep insights into compelling product marketing strategies. This role's mission will focus on positioning, messaging, and go-to-market strategies that resonate with K-12 districts, specifically the early learning segment (pre-K through 2nd grade), ultimately enhancing customer engagement and success.

Responsibilities

• Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal.
• Conduct in-depth market analysis and research on the early learning market to understand your product's market position and growth opportunities.
• Create and deliver a comprehensive suite of sales enablement tools (e.g., pitch decks, one-pagers) to the sales team.
• Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies.
• Craft and regularly update compelling messaging and positioning strategies in line with early learning market demands.
• Develop and execute customer engagement and retention strategies to reduce churn.
• Partner with campaign marketing to enhance customer communications and engagement campaigns.
• Work with product managers to develop go-to-market strategies for new product launches and feature launches.
• Build strategic campaign messaging and assets to drive a year-over-year increase in marketing-qualified leads (MQLs).
• Support the transition of your product from a teacher driven B2C sales model to an enterprise B2B sales model selling to K-12 district customers.

Requirements

• Bachelor's Degree or equivalent experience
• 3+ years' experience in product marketing, at least 1+ year of that experience within the K-12 Education market.
• Experience with the early learning segment (pre-K through 2nd grade) preferred
• Experience in the K-12 education field (early learning segment, pre-K through 2nd preferred), with a focus on crafting resonant messaging for key buyer personas
• Experience with formative assessment or progress monitoring platforms preferred
• Proven synthesis of market research into cross-team actionable insights
• Experience coordinating and communicating between multiple stakeholders at varying levels of an organization
• Exceptional writing skills, including attention to details of grammar, punctuation, phrasing, and structure

Benefits

• Medical, Dental, and Vision plans
• Company paid basic life and AD&D insurance
• Company paid short-term and long-term disability
• Supplemental life insurance options
• Company paid Employee Assistance Program (EAP)
• Retirement plan with discretionary company matching
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Premium subscription to Calm for employee and dependents
• Company paid time off (PTO)
• 13 named holidays, 2 floating holidays, and 4 early-release half days
• Quarterly Focus Days
• Flexible work arrangements
• Work-from-home expense reimbursement
• Tuition Reimbursement Program
• Company orientation and 30/60/90 Day Onboarding